Latest Stories

Demystifying Banking


Antonio C. Moncupa Jr.

Today, we start this weekly column. Why “East to West”? We like the symbolisms of the phrase. East to West is a vast expanse.  We hope to cover a variety of topics.  It could also mean that one never gets there.  Anywhere you stand, there is always an east and a west.  Just like our everyday lives. There is always something to go to, to aim for. Just like contending opinions, there are pros and cons.  In EastWest Bank, the current thought is to combine the friendly and soft touch of the east and the efficiency and straightforward ways of the west.  If we find the sweet spot between the east and the west, we would have found the Holy Grail in customer service.  And just simply, we find “East to West” nice.

We plan to make a commentary on a variety of topics.  But because we are in banking, you could expect that this will be more about finance and money matters, with a sprinkling of other commentaries. And it is in the Lifestyle section because we hope to make it light.  It will not be hard-core finance.  Besides, bankers, like all business types, don’t want to dabble much into political and social commentaries.  It’s not good for business.


So what is a banker doing writing a weekly column in the Lifestyle section?  The answer comes straight from a beauty pageant Q&A book.  We hope to help demystify banking, finance, and investments and help more Filipinos become better equipped in money matters. We do not intend to discuss investments and money matters like an MBA professor would.  Not too many will read it. We recognize though that we also cannot handle it in the way we chat over drinks.  We will try to come somewhere in between.

Writing is something we always wanted to do.  We had always admired writers.  And we know it will not be easy.  We’re not sure it is any easier than running a bank.  But it is a worthy undertaking. As they say, anything that is worth doing is never easy.  In the same way that we learned a lot from the efforts of writers, we hope to share in return some of the things we learned.


This is a column for the ordinary Filipinos. We believe we have the bona fides to understand ordinary people.  We came from the same ranks – certified working class background. Our parents were in high school when the world war erupted.  They never completed high school.  Through hard work, savings discipline, and wise investments, they were able to send all their nine children to college.  Their story is not uncommon.  We see it in many of our customers in the bank. We don’t need a PHD to understand the basics of securing our financial future.  Though of course, we need to exert some efforts.

We believe money matters are of a universal concern.  We hope that you will find this column helpful and engaging as we try to make the basics of banking, finance, and investments more understandable.  We hope to hear from you too.  So there, until next Wednesday.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Banking , Finance , Lifestyle

  • koolkid_inthehouse

    Is the East starts to gobble up the West?

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. How to enjoy Buntod
  2. World bids Gabriel Garcia Marquez ‘Adios’
  3. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  4. ‘Wild West’ Masbate’s pristine marine gems
  5. Kim Atienza: At home with art and design
  6. How Margie Moran-Floirendo keeps her dancer’s body
  7. Life lessons I want to teach my son
  8. Garcia Marquez left unpublished manuscript
  9. Historic Fort Bonifacio tunnel converted into a septic tank
  10. Wanted: Beauty queen with a heart that beats for the environment
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Are your favorite malls open this Holy Week break?
  3. ‘Labahita a la bacalao’
  4. Miss America: Don’t suspend teen over prom invite
  5. Historic Fort Bonifacio tunnel converted into a septic tank
  6. This is not just a farm
  7. How Margie Moran-Floirendo keeps her dancer’s body
  8. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  9. 12 other things you can do at Pico de Loro Cove
  10. President Quezon was born here–and so was Philippine surfing
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Mary Jean Lastimosa is new Miss Universe Philippines
  3. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  10. Sen. Angara: I thought Pia Wurtzbach gave a good answer


  • Napoles tags over 100 officials in pork scam – Lacson
  • Vitangcol to sue Czech envoy
  • Senator’s kickback from pork bigger than those of Enrile, Estrada, Revilla – Lacson
  • 43 out of 414 Etihad passengers yet to be found, tested for MERS-CoV – Palace
  • Maid confesses in killing of 2 and stabbing of employer in Laguna
  • Sports

  • UP nips St. Benilde; Adamson blasts RTU in Filoil women’s caging
  • Kevin Garnett responds to Raptors’ GM F word
  • Albert Pujols hits 500th HR of major league career
  • UST posts twin kill in Filoil pre-season cup opening day
  • Wizards beat Bulls in OT to take 2-0 series lead
  • Lifestyle

  • Entering the monkhood a rite of passage
  • Haneda International Airport: A destination on its own
  • Wanted: Beauty queen with a heart that beats for the environment
  • Kim Atienza: At home with art and design
  • Life lessons I want to teach my son
  • Entertainment

  • Bollywood Oscars, film stars come to Florida
  • Ex-Fox exec denies allegations in sex abuse suit
  • Kris Aquino backtracks, says Herbert Bautista and her are ‘best friends’
  • Summer preview: Chris Pratt enters a new ‘Galaxy’
  • Bon Jovi helps open low-income housing in US
  • Business

  • SM to rebuild Tacloban hospital
  • PSEi slips after 4-day rally
  • Toyota sells 2.58 million vehicles, outselling GM
  • McDonald’s 1Q profit slips as US sales decline
  • SEC approves SM’s P15B retail bond offer
  • Technology

  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Engineers create a world of difference
  • Bam Aquino becomes Master Splinter’s son after Wiki hack
  • Mark Caguioa lambasts Ginebra teammates on Twitter
  • Opinion

  • One-dimensional diplomacy: A cost-benefit analysis of Manila’s security deal with Washington
  • No ordinary illness
  • Reforest mountains with fire trees and their kind
  • Day of the Earth
  • When will Chinese firm deliver new coaches?
  • Global Nation

  • Filipinos coming home from Mideast must obtain MERS clearance – DOH
  • US Secret Service in Manila ahead of Obama visit
  • Palace thanks Estrada for successful HK mission
  • Hong Kong accepts PH apology; sanctions also lifted
  • China won’t budge, wants PH gov’t to apologize to HK