Latest Stories

Arresting aging and perfecting beauty–the time-release way


DENISE Shamlian

Denise Shamlian doesn’t miss a heartbeat when asked which in the Murad product lineup is her favorite.

“It’s this one, the one thing I’d take away if I get stranded in an island,” she says, smiling broadly, as she clutches the skinny gray tube that said Time Release Retinol Concentrate for Deep Wrinkles.

“I make sure that I always have it on me. It really works!”

Shamlian is the director for international education of the California-based Murad Inc., which claims to be the first American “authentic” doctor-developed brand.

Uniform delivery

Murad’s recently released Time Release Retinol Concentrate for Deep Wrinkles claims it visibly reduces the appearance of deep wrinkles by “45 percent in six weeks” with its youth-building peptide that helps rebuild collagen to fill lines and crow’s feet.

Retinol, well known as a potent anti-wrinkle ingredient, is delivered evenly throughout the day and night, to stop the breakdown of collagen and aid in improving cell turnover.

“Time release” is a term that means constant and uniform delivery of active ingredients the longer you use it. You’ve probably encountered pills and medicines labeled as such. The term now also appears in topical cosmetic products. This is the exact opposite of another popular marketing promise, which is instant result.

MURAD’S Rejuvenating Lift for Neck and Décolleté

While some Murad products may, in fact, deliver instant gratification, Shamlian says results may vary for every individual and product, and some may take from two to three months to see optimal results.

Shamlian, who marks her first year at Murad on this visit to the Philippines to meet with the brand’s clients, says she has found Murad to be the right fit for her own beauty and wellness philosophy. She is also a holistic nutritional educator who previously headed Clinique’s global education, and has also worked at LVMH and Chanel.

Murad is one of the most popular skincare brands at Rustan’s, where it also has a spa on the fifth level of the Makati store.

Inclusive health

Founded in 1989 by dermatologist Howard Murad, the Murad brand represents its founder’s belief in “inclusive health,” which, put simply, means the holistic, total body approach to youthful health.

Dr. Murad’s “science of cellular water,” or his discovery of cellular water loss being the culprit to aging and illness, and how cell membranes can hold water to maintain youth, is the core of the brand.

Age-Diffusing Firming Mask

On this visit, Shamlian also makes a pitch for two recent releases in the Murad Resurgence line: the Age Diffusing Firming Mask, and the Rejuvenating Lift for Neck and Décolleté. She points out that, apart from the hands, women often tend to neglect the entire area under their faces.

“We only apply treatment on our faces. As we get older, the skin on our neck and décolleté thins and sags, and develops age spots.”

The serum is a concoction of botanicals and retinyl palmitate that claim to improve elasticity and texture, as well as lighten discoloration. (Shamlian adds that age spots and discolorations top the skincare concerns of many women, alongside lines and wrinkles.)

Hormonal aging

MURAD Time Release Retinol Concentrate for Deep Wrinkles

She also discusses hormonal aging, which is typically associated with menopause. As estrogen production declines, a woman may experience radical changes to her skin texture and appearance, not just on her face but the entire body. Apart from dryness and thinning skin, she may also develop sensitivity and become prone to redness, acne or spider veins.

Murad Age Diffusing Mask, also from the Resurgence line, is specifically designed for hormonally aging skin. A once-a-week treatment—leave on skin for 10 minutes and rinse—claims to enhance skin elasticity and firm up skin to reduce the appearance of lines and restore natural contours. The mask has phytoestrogens (plant-derived estrogens) and firming agents.

A native New Yorker who has moved to California where youth and looks are currency, especially in Hollywood, Shamlian is not a fan of extreme nips and tucks in the name of beauty.

“We all want to look good and young,” she says, “but I think it’s nicer to hear that you look good for your age. You don’t want to end up looking strange.”

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Aging , beauty , Lifestyle , Murad

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. Are your favorite malls open this Holy Week break?
  2. Levine designs womenswear with help from fiancee
  3. ‘Labahita a la bacalao’
  4. This is not just a farm
  5. Gabriel Garcia Marquez, Nobel laureate, dies at 87
  6. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  7. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  8. Moist, extra-tender blueberry muffins
  9. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  10. Ford Mustang turns 50 atop Empire State Building
  1. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  2. Are your favorite malls open this Holy Week break?
  3. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  4. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  5. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  6. ‘Labahita a la bacalao’
  7. Boots Anson-Roa to wed in Eddie Baddeo
  8. Prince William fuels speculation of second royal baby
  9. Marcos grandson to wed beautiful Rocha scion
  10. This is not just a farm
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?


  • ‘Dry spell’ delayed, thanks to busted valve
  • At 77, Erap has Easter treat for Manila cops but keeps City Hall folk in agony
  • Joy Belmonte defends council, waste-to-energy tech
  • House bill seeks special body to manage, protect Manila Bay
  • No Lenten break for QC thieves
  • Sports

  • SNS charity golf slated
  • Tottenham beats Fulham 3-1 in Premier League
  • Martino defends Messi, takes blame for Barca fail
  • Vettel hoping for resurgence at Chinese GP
  • MLB pitcher donates $100,000 for Sewol ferry victims
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Awarded TV couple brings Jesus’ life to the big screen
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • 5 Filipinos with MERS in UAE reported in stable condition