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BARBIE WORLD

World’s youngest-looking 54-year-old is still a favorite among young girls today

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A pay-for-play area lets girls play with Barbie dolls to their hearts’ content

When Inquirer Lifestyle sat down with Albert Yao, CEO of Richwell Philippines, Barbie’s official distributor and licensing company in the Philippines, the first thing we asked him (enviously) was whether his daughter had a lot of Barbie dolls when she was growing up.

“Not at all. Only if may first honor; if not, hanggang tingin lang siya sa showroom,” he said.

The first ever flagship Barbie Store offers a unique experience

Yao said his decision to bring Barbie to the country in the early 1980s was the “educational” aspect that the doll inspired.

“If you recall, in the United States then, they never had maids. Housewives had to do a lot of the chores. Barbie was a way to teach girls about grooming and household tasks,” he said.

Flagship store

The store features different specialized stations highlighting fashion, beauty and play

Today, Yao’s adult daughter Maye Yao Co Say is COO of the company, and no, she doesn’t need a school award anymore to bring home a Barbie doll—although her own seven-year-old daughter still has to strive to enjoy the same privilege.

Richwell Philippines Inc., together with International Global Marques Inc., recently opened its first flagship Barbie Store at the East Wing of Shangri-La Plaza Mall. “It’s an entirely unique offering,” Yao Co Say said.

The store is more than a boutique filled with pink dresses and boxes of Barbie dolls. It’s also a place for little girls to enjoy the full Barbie experience which includes becoming Barbie for a day.

Girls can experience having their hair andmakeup done, Barbie-style. PHOTOS BY TATIN YANG

Dripping in pink and glitter from floor to ceiling, the store features different specialized stations highlighting fashion, beauty and play.

HAVE your daughter’s Barbie experience immortalized in a photo session.

The fitting rooms are a favorite of Yao Co Say’s daughter and it’s easy to see why. Each is decorated in varying shades of pink, purple and yellow, complete with patterned walls and plush stools.

At the beauty station, girls can play with makeup and nail polish, while the interactive pay-for-play area houses the latest Barbie dolls, accessories and videos to keep them entertained.

A BARBIE store wouldn’t be complete without a wall full of Barbie dolls.

For moms who love to document their daughters’ milestones, a photo station is also available at the store, where a photographer can be booked for a special shoot. The store will supply costumes and a photo book upon request.

The expansive store is also open to accommodate birthday parties for girls of all ages dreaming to have a Barbie-themed party.

 

The Barbie flagship store is at the 4/F, East Wing, Shangri-La Plaza Mall. Other Barbie stores are at SM Mall of Asia, TriNoma, SM Megamall, Glorietta 1, Lucky China Town Mall, Alimall, Market! Market! and Harbor Point Mall.


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  • UrHONOR

    AKALA ko ako na ang pinag-uusapan! :)

    • patukar

      Slogan ng rexona yon ah! You’re the one they talking of!

  • We must end poverty

    Albert Yao and Maye Yao are running Richwell?

    Akala ko the wife of Albert Yao was the one who built Richwell?
    Also, what happened to the three daughters who helped build Richwell?

    Why is Maye Yao the only daughter mentioned, when she was not involved in building Richwell?



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