The Bag Hag Diaries

Carolina Herrera: ‘It is diversity that makes fashion and style interesting’

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CAROLINA Herrera

In recent years, Singapore has become Southeast Asia’s favorite fashion hub, with global designers and fashion houses presenting their collections in the Lion City, the latest one being Karl Lagerfeld for Chanel.

These global designers and brands now opt to bring select pieces from their most recent shows to present in Singapore over lending them out to fashion magazines in Europe and in the United States for fashion editorials. That on its own says a lot about the growing influence of Asia in the fashion industry.

At the recently concluded Audi Fashion Festival, one of the pillars of the Asia Fashion Exchange, designer Carolina Herrera, was in town along with her daughter Carolina Herrera de Baez to present their collections for both Carolina Herrera and their diffusion line, CH.

Prior to Carolina Herrera formally opening the Audi Fashion Festival with the presentation of both the CH and Carolina Herrera collections that first night, I went backstage to meet the very regal designer for a one-on-one conversation.

Ingrid Chua (IC): What is your secret to looking young and beautiful?

FALL Winter 2013 Carolina Herrera collection featured embellished coats.

Carolina (CH): (Laughter) You flatter me! But the answer and key to that is really happiness. It’s always about being happy and finding happiness in every little thing that you do. Working on the collections and with my daughters always makes me happy. And after Singapore, I am off to see my grandchildren and they keep me feeling young and happy!

IC: I have read that you dote on your grandchildren and let them do whatever they want when they’re with you. You’re a fun grandmom!

CH: Yes! We are a big family, I have 12 grandchildren. Oh yes, I do spoil them and I think my daughters always get afraid once the children go back to them after spending time with me because they will find it hard to discipline them again. (Laughter)

IC: I’m a “bag hag” and I really liked the Mini Matryoshka bag created by your daughter Carolina.

CAROLINA Herrera’s take on a gentleman’s suit.

CH: I’m pleased to hear that, and so will she! Did you know that we created a Matryoshka bag for Singapore? It has an orchid on it. You must go see it at our boutique in Marina Bay Sands.

IC: I definitely need to check that out. I know you began designing your own label after having been prodded or prompted by Diana Vreeland. But have you always wanted to be in the fashion industry?

CH: When I was younger, my mother used to dress me up, but as I grew older, I already knew I wanted to be well-dressed or rather look my best at all times. I have always had this desire to be in fashion. And here I am now, doing what I love.

IC: How do you find fashion today?

CH: Fashion is not only frivolous, it has to be for your everyday life. I love that fashion is ever-changing, as the world is now so different from what it was before. I do find it inspiring to see different styles of women nowadays. There will always be that odd one or two that I might not quite understand, but I believe it is the diversity that

Striking floral prints

makes fashion and style interesting overall.

IC: What defines a Carolina Herrera woman?

CH: The Carolina Herrera woman is active, modern, sophisticated and feminine, and lives in the “now.” She is aware and makes firm choices. Her style is projected through the clothes she wears and not change every six months. She has an emotional and intellectual connection with her clothes.

Ingrid Chua is the blogger of thebaghagdiaries.com and is on instagram.com/thebaghag

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