Fila throws full support behind Philippine VolcanoesBy Maurice Arcache
Philippine Daily Inquirer
Global sportswear brand Fila is known for its specialized product lines in running, basketball, racquet sports and golf.
It opened in the country in 1983, launching an apparel line and later specializing in footwear. Since then, it has become one of the country’s premier footwear brands, under the leadership of Fila Philippines owners Butch and Cris Albert.
Fila Philippines is a sponsor of the Philippine National Rugby Union Team, nicknamed the “Volcanoes.” Next to Japan, it’s the most successful team in the Asian Five Nations Tournaments, and is the country’s official representative to the international rugby union, palanggas.
This year marks a new era for the Philippine Volcanoes, dahlings, as the team competes in the 2013 Rugby World Cup Sevens in Moscow, Russia, on June 28-30. It’s a big first for the country and pride truly burns deep—even deeper for Fila Philippines, which will accompany the Volcanoes to the prestigious competition as the team’s official sponsor, said Cris during a press conference at the Grand Ballroom of Cocoon Boutique Hotel (61 Sct. Tobias cor. Sct. Rallos, Quezon City).
Après a gastronomic dinner and the rah-rah-rah cheering, Albert declared there will be no backing down as Fila Philippines throws its full support to the Volcanoes.
New Nokia smartphones
Nokia has just given the market two new reasons to get a smartphone today, when it launched the Nokia Lumia 720 and the Nokia Lumia 520.
The event coincided with Nokia’s “Color Your Story” roadshow, which rolled at SM Megamall with the announcement of Nokia’s Lumia 720 Consumer Test Drive.
Lots of Nokia and non-Nokia users were thrilled at the latest features of the Lumia 720 and 520, which were exhibited at a series of interactive booths.
Standout features were the exclusive Nokia camera lenses and Here Maps. Guests had fun answering an online quiz via the Nokia Philippines Facebook page that matched their personality with the features of the Lumia smartphones. Hey that’s really cool, palanggas!
“The release of the Nokia Lumia 720 and Nokia Lumia 520 reinforces our commitment to bring Windows-powered smartphones at lower prices and to more audiences,” said tall, dashing Karel Holub, Nokia Philippines’ dedicated general manager, dahlings.
Welcoming the guests were Gary Chan, Nokia head of marketing for Pan-Asia. One couldn’t miss Microsoft’s gang of three: Original Equipment Manager director Jerry Bongco; technical evangelist Chris Misola; and Operator Channel/Windows Phone Ronald Roldan.
With the launch of the chic and très social Nokia Lumia 720, and the fun smartphone, Nokia Lumia 520, we can experience the innovations in imaging, design and navigation that Nokia has put into these new devices, no less.
Check them out at your nearest Nokia Store and ask for a demo, palanggas.
Kohler turns 140
Top industry names showed up at Solaire Resort & Casino to celebrate the 140th anniversary of Kohler—a top global brand in plumbing, furniture, power systems and hospitality services, dahlings.
In attendance were Kohler’s president of kitchen and bath for Asia-Pacific Larry Yuen, commercial director and GM for Southeast Asia Adam Quek, and director for faucets marketing John Schott, plus VIPs from the Philippine distributors of Kohler.
The night turned into a one-of-a-kind celebration that highlighted Kohler’s commitment toward designing products that bring meaningful innovations to homes of people across the globe.
At the party, Kohler debuted its latest fab collection, palanggas, including the Moxie, a shower head with a removable wireless speaker that plays music via Bluetooth, and the new Numi Plus, a tablet-powered toilet that offers, would you believe, bidet functionality, built-in speakers, ambient light and an emergency flush, in case of brownout or power outage.
What’s more, Kohler’s latest collections include water-saving innovations like the Class Five flushing technology that delivers bulk flushing power while saving 30 percent on water. It’s one of the most eco-efficient products in the market today, dahlings.
Kohler is also known for its artist collections—artfully designed bathroom fixtures which are scratch- and tarnish-resistant. Kohler’s Strayt Decorative faucets boast of architectural lines and bold, minimalist forms.
(Call 0917-8589071 or visit www.kohler.ph.)