Quantcast
Latest Stories

Taylor Lautner is Bench’s latest man

The famous werewolf sheds his on-screen fur to become a global Benchsetter

By

TEAM BENCH. Taylor Lautner in Bench clothing

2013 seems to be a furry year for Bench. First there was Liam Hemsworth sharing billboard space with a ferocious—but adorable—lion. And then the clothing brand landed another furry friend—a werewolf.

Well, not technically a werewolf, but Taylor Lautner, who portrayed the world’s most famous werewolf Jacob Black from the “Twilight” trilogy.

Bench previewed a screening of Lautner’s TV ad at The Playground, which was located at the posh Bench Tower at Bonifacio Global City.

LAUTNER displays his natural athletic prowess.

The TV ad was directed by Anthony Mandler, who has directed some of the music industry’s heavyweights like Rihanna, Beyonce and Nicki Minaj.

The ad showed an energetic Lautner displaying his biceps while swinging from a rope and jumping over a padded sawhorse.

Mandler wanted the whole shoot to be an organic experience for Lautner whose athletic energy demanded plenty of space, which was why they shot the campaign in a huge warehouse in east L.A.

“Taylor was very considerate, constantly asking me if I liked the shots after each layout,” recalls Ben Chan. Lautner was also very prompt, arriving earlier than the 9 a.m. call time.

The famous werewolf sheds his on-screen fur to become a global Benchsetter

The campaign showed Lautner clad in Bench’s latest palette of grays and deep hues—colored jeans in a dark cranberry and a forest green, gray shirts in a soft fabric and a monochromatic striped shirt with the collar pulled up.

Landing Lautner is another feather for Bench’s cap, especially given how picky the actor is with his international endorsements. According to Lautner’s dad, who was also present at the shoot, Taylor would only endorse brands he believed in. He was reported to have been impressed with the brand’s lineup of endorsers and felt he was in good company joining the Benchsetters.

Fans of the actor will be glad to know that Taylor Lautner will be visiting Manila soon.

Visit Bench at http:// www.benchtm.com and follow the brand on Twitter and Instagram at @benchtm.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Bench , Benchsetter , Taylor Lautner

  • BCon

    One thing i’d never understand is how could Bella choose the cold and pale Edward over the hot and hunky Jacob. But then again, i’m a dog lover. :)



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Are your favorite malls open this Holy Week break?
  2. ‘Labahita a la bacalao’
  3. This is not just a farm
  4. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  5. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  6. Are your favorite malls open this Holy Week?
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. 12 other things you can do at Pico de Loro Cove
  9. Moist, extra-tender blueberry muffins
  10. The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. France makes work beyond 6 p.m. illegal
  5. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  6. South Koreans crave Asia’s smelliest fish
  7. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  8. Ever heard of HydroBob?
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Boots Anson-Roa to wed in Eddie Baddeo
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Ex-Givenchy model fights for ‘Yolanda’ survivors

News

  • Nebraska toddler gets stuck inside claw machine
  • Philippine eagle rescued by Army turned over to DENR
  • Gunmen attack Iraq military base, kill 10 soldiers
  • South Korea president shouted down by distraught parents
  • Classmates celebrating 60th birthday among missing in ferry sinking
  • Sports

  • Nadal passes clay landmark with 300th victory
  • Wawrinka waltzes through with Monte Carlo walkover
  • Power Pinays smash India in Asian Women’s Club volleyball opener
  • PH youth boxers off to stumbling start in AIBA World tilt
  • Durant has 42, Thunder beat Pistons 112-111
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Jones, Godard, Cronenberg in competition at Cannes
  • Will Arnett files for divorce from Amy Poehler
  • American rapper cuts own penis, jumps off building
  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Business

  • Total says makes ‘very promising’ oil find off Ivory Coast
  • ‘Chinese Twitter’ firm Weibo to go public in US
  • World stocks subdued, Nikkei flat on profit taking
  • Asia stocks fail to match Wall Street gains
  • Fired Yahoo exec gets $58M for 15 months of work
  • Technology

  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Malaysia quarantines 64 villagers over MERS virus
  • DFA: 2 Filipinos survive Korean ferry disaster
  • PH asks airline passengers to check for MERS
  • Syria most dangerous country for journalists, PH 3rd—watchdog
  • Japan says visa-free entry still a plan
    Marketplace