Latest Stories

Giving back through social media

Xavier School Batch 2013 expresses gratitude to their alma mater through a viral video


THE MAROON 5 segment in the video

Not so long ago, graduation  and school memorabilia had the classic yearbook as main attraction. There were also those slam books, palanca letters, photos and collages.

Then there was the ever-reliable CD containing graduation portraits, batch albums and, if you were lucky, a little more interactivity.

We now have Facebook, Twitter, YouTube, Pinterest, Google+, among others, as the newest objects of our affection in creativity and self-expression. Yes, preserving memories no longer automatically needs cameras, since our smartphones and tablets do the job.

Just ask 17-year-old Niko Tiutan, Xavier School Batch 2013, whose involvement in a meaningful graduation project was from start to finish.

EVEN the pool was used.

“This music video was proposed and organized by our student council vice president, Jaime Young, through X-Dub, our exclusive committee for this endeavor. It was planned and executed by selected students,” he says.

Approval by school officials didn’t take long, as the project was immediately given the green light, making it an official undertaking of the entire student body.

The finished product didn’t happen overnight. The team had to first present two videos detailing the background, inspiration, and technical and logistic specifics of the project.

Soon enough, the entire school community, by word of mouth, was in the loop. It met positive response.



While it took Young, Tiutan, and the rest of the team around nine months to plan, it took one full day to shoot and a week to edit the video before public release.

The result was a 14-minute viral “lipdub” video, participated in by the entire middle school (grades 7-12) and featuring some of today’s popular hits. Since then, it has garnered over 32,000 views and 352 Likes. Clearly, being connected brings inspiration from every possible corner.

THE XAVIER community joined.

“We got the idea from the University of British Columbia (UBC) LipDub video, which inspired us to make something similar for Xavier,” says Tiutan.

A “lipdub” video is a viral video that combines lip-synching and audio-dubbing to come up with a totally unique material. The best example would be those countless versions featuring Carly Rae Jepsen’s “Call Me Maybe,” which was all the rage in every possible media channel months back.

With pop culture seeping into different demographics and locations, little did Tiutan know that this lipdub video would eventually be destined for greater things.

The role of social media is apparent in this initiative. “Social media is a lot more effective in allowing one to communicate and express himself online. The youth’s easy access to social networking sites brings them further,” Tiutan says.

While YouTube has brought us a long way since its launch in 2005, it remains strategically an efficient go-to medium for keeping our memories intact.

This labor of love could not have been timelier. It became the batch’s official legacy to the Xavier School community, its form of gratitude.

It simply aims to promote school pride by heralding Xavierian talent. For Tiutan, the project has also been an eye-opener. “I found my passion and calling in life—which is to produce videos,” he proudly reveals.

As a result, his loyalty to his alma mater has never been stronger. “Without the opportunity and support of the school, this would not have been possible.”

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Education , Lifestyle , Social Media , Technology , Xavier School Batch 2013

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Malaysia to release MH370 report–PM
  • Man found dead in Quezon City, alleged victim of summary execution–report
  • Aquino to lead Air Force turnover rites
  • Security in place for Obama as police hope for ‘peaceful’ visit
  • Retired SC justice Lorenzo Relova; 98
  • Sports

  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Lifestyle

  • ‘Recovered’ Banksy works on display ahead of sale
  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Entertainment

  • Paul McCartney to play at Candlestick concert
  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • Business

  • PAL hailed for ban on shark fin cargo
  • BSP to change tint of P100 bill
  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Technology

  • Cloud strength helps Microsoft earnings top Street
  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • Only 4 Etihad passengers not accounted for
  • Abandoned in Malta,15 PH seamen return
  • Senator hopes PH will also get same vow
  • HK victims to get P115M; traders raised money
  • Afghan hospital guard kills 3 US doctors, including Fil-Am pediatrician