Quantcast

Weight for it: Dubai rewards losers with gold

AFP FILE PHOTO

DUBAI — Shedding weight in Dubai is being rewarded in gold under a new initiative by the municipality of the Gulf emirate aimed at fighting obesity, local newspapers reported on Wednesday.

“Your Weight in Gold” is the title of a campaign promising one gram of gold for every kilo shed, provided a minimum of two kilos (4.6 pounds) of weight are lost by August 16.

The campaign coincides with the Muslim fasting month of Ramadan, which ends before mid-August.

During Ramadan, the faithful refrain from eating, drinking and smoking between dawn and sunset.

But many tend to tuck in heartily after dark, despite warnings that overindulgence can be bad for the health.

The three campaign-winning losers will each receive a gold coin worth 20,000 dirhams ($5,449) through a lucky draw. Other weight losers will share gold coins worth 200,000 dirhams.

Participants will be required to use scales installed in public parks, will receive guidance from dieticians and will have to pledge not to use unhealthy methods to lose the weight.

Many Gulf countries are struggling to reduce the level of obesity among their populations.


Follow Us




Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Marketplace