Quantcast
Latest Stories

Parisian lifestyle steps into Manila

Bensimon sneakers—French heritage combined with urban ease



ARTIST Dee Jae Pa’este

Thirty years ago, Serge and Yves Bensimon, two brothers sharing the same passion for Parisian love of life, created the classic sneaker design which embodies what the true Parisian love of life is—simple, effortless and natural.

Parisian living is symbolized of course by such landmarks as the Eiffel Tower, the Champs-Élysées, and the Louvre. Its lifestyle is also represented by Paris high fashion and fine cuisine.

But people may be missing out on other elements of Paris culture.

Parisians choose brands with a long heritage. They prefer artisan and handmade elements over generic factory-produced garments.

Bensimon seeks to give Filipinos a fuller feel of Parisian culture. It has built its roots in the European market, and its design is inspired by travel, military and true Parisian fashion. The sneakers of Bensimon cover an array of styles, colors, and prints for men, women and children.

BESTSELLER— chambray sneaker

“A certain idea of lifestyle where color, elegance and the job of living are intertwined… always”: This is the central vision of Serge Bensimon. And this clearly translates into Bensimon’s most sought-after classic shoe collection, La tennis Bensimon. The sneakers embody the brand’s target to create “perfect imperfections” and combine comfort and simplicity with luxury and Parisian elegance.

According to Ammiel de Leon, Bensimon Philippines’ brand director, Bensimon mixes the universe of the wearer with Parisian chic.

“We aim to challenge the perception of Filipinos about sneakers, from a footwear category that is identified with grunge and roughness to one that is sophisticated and stylish,” De Leon said. “The Bensimon lifestyle highlights the perfect imperfections of Paris.”

The laid-back and rugged feel of the sneakers make them the ideal pair to keep for every day people. The vast array of colors and styles of Bensimon sneakers promotes the individuality of users, always taking into consideration their passion for the arts. This is also why Bensimon sponsors art shows, art- and museum-going being part and parcel of Paris life.

A CLASSIC sneaker available in easy-topair colors

Bringing Bensimon to Manila is Terry S. A. (TSA), which also manages the local distribution of Havaianas, David and Goliath, Dupé and Pininho.

“With its solid French heritage, chic and casual ease, along with its expansive product offering, Bensimon fits just right into the portfolio of brands that Terry S.A. is building,” said Anne Gonzalez, president of Terry S.A.

The price ranges from 2,095 to P2,565 for the men’s and women’s line, and P1,295 to P1,795 for the kids’ styles.

Bensimon sneakers are available in Center of Gravity (Forbes Town, Burgos Circle and Centris Walk); Shoe Salon (Glorietta 3, Power Plant Mall Rockwell, Robinson’s Ermita, Shangri-La Plaza Mall and Trinoma); and Shoe Thing (Kid’s styles only: Bonifacio High Street, Eastwood Mall and Greenbelt 5).

 


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Bensimon , Lifestyle , Shoes , Sneakers



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. Ford Mustang turns 50 atop Empire State Building
  2. ‘Labahita a la bacalao’
  3. Are your favorite malls open this Holy Week break?
  4. This is not just a farm
  5. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  6. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  9. Moist, extra-tender blueberry muffins
  10. The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  5. Are your favorite malls open this Holy Week break?
  6. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  7. France makes work beyond 6 p.m. illegal
  8. Ever heard of HydroBob?
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Boots Anson-Roa to wed in Eddie Baddeo
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?

News

  • US urges Myanmar to ease tensions
  • Little known jihadist group vows new Egypt attacks
  • Chelsea Clinton pregnancy
  • Call for sanctions against N. Korea over abuses
  • Pope washes feet of disabled, including elderly Muslim
  • Sports

  • Can Spurs get back at Heat? Can they survive West?
  • Hopkins, 49, seeks win for the ageless
  • LeBron still No. 1 with NBA’s most popular jersey
  • Pacquiao back in PH, heads home to wife, kids
  • Vietnam pulls out of hosting Asian Games due to lack of funds
  • Lifestyle

  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Entertainment

  • Whoopi Goldberg debuts as marijuana columnist
  • ‘X-men’ director accused of sex assault on teen boy
  • Cannes film festival launches race for 2014 Palme d’Or
  • Jones, Godard, Cronenberg in competition at Cannes
  • Will Arnett files for divorce from Amy Poehler
  • Business

  • Barbie doll has a problem
  • Oil prices mixed ahead of long Easter weekend
  • US stocks end mostly higher after earnings deluge
  • Total says makes ‘very promising’ oil find off Ivory Coast
  • ‘Chinese Twitter’ firm Weibo to go public in US
  • Technology

  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Last call for nominations to ’14 Presidential Awards
  • San Francisco business coalition slams proposed tax on sugary drinks
  • A ‘time-travel’ production of ‘Les Miserable’ at Stanford
  • Filipina Maryknoll sister honored for years of service
  • Malaysia quarantines 64 villagers over MERS virus
    Marketplace