Parisian lifestyle steps into Manila
Bensimon sneakers—French heritage combined with urban ease
Philippine Daily Inquirer
Thirty years ago, Serge and Yves Bensimon, two brothers sharing the same passion for Parisian love of life, created the classic sneaker design which embodies what the true Parisian love of life is—simple, effortless and natural.
Parisian living is symbolized of course by such landmarks as the Eiffel Tower, the Champs-Élysées, and the Louvre. Its lifestyle is also represented by Paris high fashion and fine cuisine.
But people may be missing out on other elements of Paris culture.
Parisians choose brands with a long heritage. They prefer artisan and handmade elements over generic factory-produced garments.
Bensimon seeks to give Filipinos a fuller feel of Parisian culture. It has built its roots in the European market, and its design is inspired by travel, military and true Parisian fashion. The sneakers of Bensimon cover an array of styles, colors, and prints for men, women and children.
“A certain idea of lifestyle where color, elegance and the job of living are intertwined… always”: This is the central vision of Serge Bensimon. And this clearly translates into Bensimon’s most sought-after classic shoe collection, La tennis Bensimon. The sneakers embody the brand’s target to create “perfect imperfections” and combine comfort and simplicity with luxury and Parisian elegance.
According to Ammiel de Leon, Bensimon Philippines’ brand director, Bensimon mixes the universe of the wearer with Parisian chic.
“We aim to challenge the perception of Filipinos about sneakers, from a footwear category that is identified with grunge and roughness to one that is sophisticated and stylish,” De Leon said. “The Bensimon lifestyle highlights the perfect imperfections of Paris.”
The laid-back and rugged feel of the sneakers make them the ideal pair to keep for every day people. The vast array of colors and styles of Bensimon sneakers promotes the individuality of users, always taking into consideration their passion for the arts. This is also why Bensimon sponsors art shows, art- and museum-going being part and parcel of Paris life.
Bringing Bensimon to Manila is Terry S. A. (TSA), which also manages the local distribution of Havaianas, David and Goliath, Dupé and Pininho.
“With its solid French heritage, chic and casual ease, along with its expansive product offering, Bensimon fits just right into the portfolio of brands that Terry S.A. is building,” said Anne Gonzalez, president of Terry S.A.
The price ranges from 2,095 to P2,565 for the men’s and women’s line, and P1,295 to P1,795 for the kids’ styles.
Bensimon sneakers are available in Center of Gravity (Forbes Town, Burgos Circle and Centris Walk); Shoe Salon (Glorietta 3, Power Plant Mall Rockwell, Robinson’s Ermita, Shangri-La Plaza Mall and Trinoma); and Shoe Thing (Kid’s styles only: Bonifacio High Street, Eastwood Mall and Greenbelt 5).