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When you get a P100 ad button on your page, it doesn’t instantly mean that you get paid P100 for every unique visitor, or P100 for every visitor that actually clicks on the ad. Payout may be based on CPM, or “cost per mille”—you get paid P100 only per 1,000 clicks or views—or based on traffic, clicks, leads or a combination of any of the three. Big-time bloggers are another story.

Rates for features, posts

Like ads, rate cards for features or blog posts may vary, from as low as P10,000 per post to up to six figures for posts by more popular bloggers. Others may ask for products and gift certificates on top of the cash payment.

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