Basketball is, hands down, the country’s most popular sport. Its ability to unite Filipinos from all ages and backgrounds is simply amazing.
That’s what motivated PBA legend Jeffrey Cariaso and friends to put up Titan. For the past three years, Titan has become the premier source of basketball footwear and apparel, with stores in Taguig, Ronac Art Center (Ortigas, San Juan), Katipunan in Quezon City and Taft in Manila.
Recently, it partnered with LGR, an athletic uniform company, to take this love of basketball a notch higher. Thus was born Titan X LGR—a design studio at the Ronac Art Center for both the hard-core and casual basketball players.
I was able to go behind the scenes and experience the services this innovative studio offers. Their lead designer sat down with me and explained the process of designing my own one-of-a-kind jersey.
From the type of fabric to the color scheme and logo, I was able to custom-make my own jersey and create a unique design—from basic elements like the team name, to the most minute details like a small tagline.
I chose to make my jersey design as quirky and as “David” as possible. Starting off with a galaxy color scheme, followed by a peculiar team name—“The Martians”—I pushed my imagination to the limit. Highly encouraged to design out of the box, I requested them to use my Twitter name at the back of the jersey.
Just for fun and tapping the child in me, I decided to include my favorite “Pokemon” character as my fictitious “team sponsor.”
Titan X LGR gives basketball fans the opportunity to turn their dream designs into reality!
We are what we wear. In a world where everything is becoming more and more personalized, Titan X LGR is taking steps to adapt to the market and to make the hoops culture a truly enriching experience for Filipinos.
What makes Titan X LGR different from others is the high quality of its materials. Aside from using the finest imported dry-fit fabric, the studio is the first in the Philippines to introduce “profusion technology,” which does away with the traditional patches on a jersey. Instead, everything is printed flat and nicely. This allows for a lighter and more natural feel on the jersey.
After familiarizing myself with the design process and talking to the marketing director and one of the owners, I was inspired by how passionate Titan X LGR is about basketball and serving the needs of hoop junkies.
Titan X LGR is the sponsor of the PBA team San Miguel Coffee Mixers. It provides all the custom sportswear of the team, from the warmers to the jerseys to the team shoes.
Whether in need of jerseys for your next intervillage, company, school or barkada team, or just wanting to surprise your best friend with a jersey plastered with his picture playing basketball, or simply feeling the urge to satisfy your creative bug and express your personality and playing style in a jersey canvas, there’s Titan X LGR Design Studio.
(David Ongchoco is a basketball junkie himself who used to play some serious varsity-level basketball for Xavier School before tearing his ACL this past summer. He now brings the same passion he had for basketball to writing and blogging about anything under the sun. Check out his personal blog at doitchoco.wordpress.com)