Gap goes back to chambray and denim

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02:53 AM September 13th, 2013

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September 13th, 2013 02:53 AM

SEXY Boyfriend denim, blocked 3/4-sleeve Dorito crew, leather zipped ankle boot

Grounded in 1969 denim and iconic layering pieces like denim jackets, sweaters and chambray shirts, Gap’s fall collection is an authentic expression of Gap’s optimistic and casual sense of style.

The women’s collection features rich, indigo denim washes in popular fits such as the 1969 Legging Jean, Sexy Boyfriend and Always Skinny. Also big for fall is the assortment of denim jackets, particularly the Moto Jacket in 1969 Denim and the 1969 Drop Pocket Jacket.

The menswear collection is focused on classic signature fits and modern basics. Highlights include the 1969 Slim and Straight jeans, and the 1969 Chambray Shirt and Utility Shirt.

Gap’s fall global marketing campaign, “Back to Blue,” celebrates the brand’s heritage with a campaign spanning print, outdoor, social, in-store and

SLIM denim jean, iconicWorker chambray oxford

digital. It’s the broadest-reaching campaign in the company’s modern history, reflecting the dramatically changing media landscape.

“‘Back to Blue’ means getting back to what matters most, our truest selves, when we are most comfortable in our own skin,” said Seth Farbman, Gap’s global chief marketing officer. “It’s both a statement of how we feel as a brand, and how our customers want to live their lives and make their decisions. With style, people are seeking authentic denim and chambray—clothes you can wear almost anywhere, but never forget who you really are.”

To follow the #BacktoBlue story and join in the conversation, like Gap on facebook.com/GapPhilippines and follow them on Instagram under username @GapPhilippines.

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