Avon launches new lipstick color technology
Colors stay true to what is seen in the packagingBy Raoul J. Chee Kee |Philippine Daily Inquirer
Dusk had fallen by the time the launch of Avon’s new make-up kicked off but the mid-sized group of women at the Mindanao Ballroom of the Sofitel Philippine Plaza were greeted with a hearty “Good morning!”
Apparently, this is the standard greeting of Avon ladies. Bob Briddon, Avon SVP and president for Asia-Pacific and the Philippines, said that in the 35 years the brand has been in the Philippines, it has risen to become the number one makeup brand.
“Avon is a company that champions true beauty and excellence in all aspects of life” by creating innovative beauty products that make women beautiful, he said.
The women gathered that afternoon were some of the country’s top earners. They were given first crack at the new makeup that consists of lipsticks, lip glosses and eyeshadow quads.
Actor, TV host and Avon Beauty Ambassador Anne Curtis hosted the event and couldn’t hide her excitement over the lipsticks.
“I really love the lipsticks, especially Lava Love,” she repeated several times.
Like many women, Curtis is aware of the transformative power of lipstick, particularly one that drenches lips in full, moist color. Who hasn’t heard a woman exclaim how a flattering shade of lipstick can instantly lift her mood? Or how they find it difficult to understand why certain lipstick shades are discontinued?
This time, Avon boasts True Color Technology where colors stay true to what is seen in the packaging. Avon Global celebrity make-up artist Lauren Andersen pointed out how the new packaging incorporates a clear view window so users can instantly see the shade.
“The Ultra Color Lipsticks are moisturizing since they contain shea butter, omega oil, arctic berry and vitamin E. They are designed to complement different skin tones and come in 13 flattering shades,” Andersen said, adding that “the easiest way to throw a look on is to paint on a lip.”
The makeup artist later demonstrated how easy it was to apply eyeshadow using one of the brand’s six new True Color Eyeshadow Quads. The compact is divided into four pans, each numbered one to four. By following the sequence of application, users can get eyelids with rich, saturated color or smoky eyes that have deliberately been smudged.
“But it really is,” Andersen replied.
Like the lipsticks, Avon’s new range of Ultra Glazewear Lip Glosses have a lip-nourishing formula to make lips feel smooth and moisturized instantly. This time, however, the five shades contain self-renewing pigments that glide on with visibly rich color.
“When I’m feeling tired, I will pick the brightest lip color available because it brightens the entire face immediately,” Andersen said.