Grooming teens to be ‘future-ready’
#TeenWeek: Treat for teens
The Philippines has 6.6 million teens—the 11th biggest teen population in the world.
Teens today are multifaceted. They engage in various activities that test their skills and individual strengths.
Teenage years are crucial to one’s personal development. It is during this time that teens need to know that to have a brighter future, they must strive to look and be their best, be kind, and move with grace and confidence.
Enter #TeenWeek: A nationwide week-long program initiated by Unilever Philippines brands Pond’s, Cream Silk and Rexona. This program aims to develop 1 million teens to be more confident and future-ready. It seeks to provide teens with the positive reinforcement and faculties that will encourage them to aim high, pushing them to be the best teens they can possibly be.
Use the #TeenWeekPH on Sept. 23 to 27.
For this nationwide program, Pond’s, Cream Silk and Rexona go beyond making and selling products, and instead use their products to help improve the lives of teens. Through #TeenWeek, these Unilever brands will directly interface with teens through modules that help develop their self-esteem and address key aspects of teen life: good grooming, friendships and relationships, dreams and ambitions, talent and confidence.
The modules are composed of prep activities; a learning video; discussion details; and fun, educational post-video exercises.
The #TeenWeekPH campaign will be in 300 schools nationwide where teens will get hygiene kits for good grooming; learning modules will be conducted for each day of the week, composed of fun learning activities and “edutaining” (educational + entertaining) videos featuring Julia Barretto for Pond’s; Elmo Magalona and coach Rio de la Cruz for Rexona; and Heart Evangelista, Rissa Manaquil-Trillo and Bb. Pilipinas 2013 Ariella Arida for Cream Silk.
On #MoveupMonday, teens will learn about adopting the proper personal care regimen that will make them look and feel good about themselves.
On #TreasureTuesday, teens will learn to appreciate the uniqueness and goodness in each person to create only friends and no enemies for life.
On #WowWednesday, Pond’s inspires teens to #LiveBeautiful by entrusting their skincare to Pond’s and focusing on enhancing their best features.
On #ThinkBigThursday, Cream Silk empowers teens to dream big and set clear ambitions by recognizing their passions and leveraging their strengths to be #BeyondBeautiful.
And on #ForwardFriday, teens get the confidence and freedom with #RexonaDoMore to pursue things they love and are good at, so they get closer to fulfilling their dreams.
There will also be online contests throughout the week in the official website www.TeenWeekPH.com.
The #TeenWeekPH was launched on Sept. 13 at the Skye Lounge in W Building in Bonifacio Global City. Student and faculty representatives from participating schools were given a preview of the activities.
Barretto, Magalona and Arida, as well as Laureen Uy and Dani Barretto, joined the fun.
As a prelude to #TeenWeekPH and #TeenGlee competition, there were performances from La Salle Green Hills’ Kundirana and Ateneo de Manila’s Company of Ateneo Dancers.
There were also interactive booths, the vision board corners, photo booths and others that promoted holistic learning.
Unilever also gave out loot bags and product samples to guests, which will also be handed out to teens on campus in the duration of the #TeenWeekPH campaign.
Given teens’ ubiquitous presence online, #TeenWeekPH’s digital gears were also launched, encouraging teens to stay tuned for posts and promotions about #TeenWeekPH on Facebook, Youtube, Twitter, Instagram and www.TeenWeekPH.com.