Contestants are required to incorporate in their videos their “shoe sensibilities through stories of heartaches, celebrations, misunderstandings, pleasures and failures.”
Participating schools are University of the Philippines, De La Salle University, Colegio de San Juan de Letran, De La Salle-College of St. Benilde, Southville International School and Colleges, Far Eastern University, Asia Pacific College, University of Santo Tomas, and Assumption College.
Using the official music track of Res|Toe|Run, the participants are asked to create a three- to four-minute-long video highlighting any of the following brands: DC, Fitflop, Kickers, Sanuk, Ellesse, Boxfresh, Native, Shulong, Quiksilver, Roxy, Columbia, Lotto, Keen, Free Fish, Salvatos, KruZin, PeopleSwalk, Swims, Bedroom Athletics, Marie Claire, Swyt, Seavees, Desigual, Sledgers, Boxfresh, Tretorn, Supra, Sorel, Salomon and Flipsters. The brands are part of the specialty boutique’s core shoe categories: Res (comfortable casual footwear), Toe (sandals and flip flops) and Run (athletic or sports-inspired shoes).
Winners will be decided by online voting, according to Dale Camandang, marketing communications officer of Res|Toe|Run. Voting is ongoing until Sept. 27 through Res|Toe|Run’s Facebook page, where the video entries can be viewed.
Only one vote per Facebook account is allowed.
The top three entries will receive P100,000 (grand prize), P70,000 (second prize) and P50,000 (third prize).
Winners will be announced during the Res|Toe|Run concert on Oct. 5, 3 p.m., at the Trinoma Mall Activity Center.