Stylish shoe boutique Schu introduces a new line of footwear for women of discerning tastes but don’t want to break the bank: Tyca.

 

Tyca is fun, colorful and exciting but at a lower price range than Chocolate Schubar, Schu’s premium line. Where Chocolate Schubar appeals to a niche young crowd, Tyca styles appeal to everyone, but still follow preppy and lady-like categories.

 

Apart from high-heeled sandals, pumps and wedges, Tyca also has chic and comfy flats, most notable of which is the new Zodiac collection—flats bearing emblems of each sign of the Zodiac.

 

The name Tyca—“thank you, come again”—was conceived to become as catchy as the trend these days of shortening names. The line also has complementary bags.

 

Tyca is available at Schu and Chocolate Schubar boutiques in leading malls.