It’s more fun in the Philippines—and definitely, warmer.

This might well be the latest tourism slogan of the Philippine Embassy and the tourism department in the US, which have taken note of recent freezing temperatures in most northeastern cities of the United States, with the lowest—not factoring in the wind chill—being 38 below zero in Maine on Thursday.

“This harsh weather presents the perfect opportunity for Americans to travel to the Philippines and experience the beauty and warmth the country has to offer,” Ambassador Jose L. Cuisia Jr. said in a statement.

For the past several weeks, double decker hop-on hop-off tour buses wrapped with photographs of popular tourist destinations in the Philippines, among them Bohol, Boracay, and Camarines Sur, have been circling Washington, New York, Philadelphia and Miami.

The Philippine Embassy said the campaign was part of the tourism department’s efforts to promote 2015 as “Visit the Philippines Year.”

Cuisia said the buses showcasing the Philippines’ warm and pristine beaches would definitely catch the attention of Americans who were experiencing one of the coldest winters in recent history.

“Our American friends will also find it easier to head off to Manila when Philippine Airlines starts its regular flights from New York in March,” the ambassador added.

Josh Levee, general manager of City Sights, the bus tour company carrying the Philippine tourism ads, agreed. “In this weather, (the Philippines) is definitely enticing. I want to go,” he said.

“Double-decker bus wraps are iconic media forms and are the largest ads roaming the country,” said Jordan Perlmutter whose Vector Media company undertook the tourism promotion campaign in cooperation with 360i, a New York-based advertising company.

Tens of thousands of people see the Philippine tourism ads wrapped around City Sights double-decker buses that make a loop around New York’s Times Square, Washington’s Jefferson Memorial, Philadelphia’s Liberty Bell and Miami’s South Beach, among other popular spots, he said.