National Artist BenCab at the launch of Freeway X BenCab: "It's nice to see my art being worn" | Lifestyle.INQ

OCTOBER 27, 2022

 

“It’s nice to see my art being worn,” said National Artist Benedicto Cabrera at the launch of his collaboration with Freeway at the Cultural Center of the Philippines on June 9.

Since 2009, the brand’s National Artist Collectors’ Series has been releasing collections inspired by some of the greatest masters of Philippine art.

This time, the Freeway team worked with BenCab, traveling to Baguio to spend time with him at the BenCab Museum. “He wondered why we were using just a few of his artworks in our designs. He gave us access to more,” said Sheree Gotuaco, CEO of Elite Garments, the company behind Freeway, Solo and Ensembles.

The result? A massive fifty-plus-piece collection of shirts, dresses, scarves, bags and other accessories, each one highlighting an artwork from BenCab’s illustrious five-decade career.

(READ: The Full Collection: Freeway X BenCab, a celebration of art and nationalism)

Guests at the launch—a mix of artists, art patrons and members of the media—got an early look at the clothes as models wearing pieces from the collection turned the CCP lobby into their catwalk.

“I feel good. It’s really great to see my work printed on t-shirts and clothes,” BenCab said in an interview with Inquirer Lifestyle after the show.

Any favorites?

“They’re all good. The designs are good,” he said.

Sheree had a message for BenCab which she shared with everyone at the event. “Thank you for allowing us to pay tribute to you and your works, for allowing your images to be used so more people can have access to them and be able to enjoy them. Thank you so much for being an integral part of Philippine art, culture, history.”

Click on the gallery to check out the scene at the #FreewayXBenCab launch, a marriage of art and fashion.

(READ: Now you can wear a chic BenCab)

Freeway X BenCab will be available in stores and on www.freewayonline.com.ph by June 11, just in time for Independence Day. Shop online at www.therow.ph.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

MOST VIEWED STORIES