Coffee is a growing business in the country, and we’re not even talking about the foreign brands that are opening one store after another.
Great Taste was the pioneer local granulated coffee brand in the country, and was one of the first to introduce Filipinos to three-in-one sachets containing coffee, sugar and milk.
At the launch of the brand’s latest promo that has over P27 million worth of prizes at stake, Universal Robina Corporation (URC) president and CEO Lance Gokongwei said that Great Taste attracted a lot of first-time users in the Philippines.
“I’m proud of the brand because it represents the best and most innovative brands in the country,” he says.
To thank its consumers and attract new ones, URC came up with Great Taste White’s “Choose Great, Win Great” raffle promo that started Aug. 2 and ends Sept. 18.
To join, Filipino citizens 18 years old and up must collect five empty sachets of any Great Taste White variant (Smooth & Creamy, Smooth & Creamy Sugarfree, Smooth & Caramelly, Smooth & Chocolatey) or one empty BigSave bag, place them in a white envelope with their contact details, and drop them at drop boxes in participating stores nationwide.
The promo will have four regional draws in five areas: Greater Manila Area, North Luzon, South Luzon, Visayas and Mindanao.
There will be one winner of P200,000 and one winner of P100,000 in each area. Two winners will also get their very own white MacBook Air, four winners will take home a white iPhone 6 and six winners will receive a white iPad Mini.
In the grand draw, one lucky winner will take home P3 million pesos in cash, and eight others will win a white Toyota Vios 1.3 E M/T.
The grand prize winner will get a sneak peek into the “Pinoy Big Brother” experience because aside from the P3 million, he will receive VIP tickets to “PBB: 737 Big Night,” tour the PBB House, and get to meet “PBB: All In” big winner Daniel Matsunaga.
“This is our way to thank our consumers for making Great Taste White the leading brand in the white coffee segment,” Gokongwei said in a statement.
Like GreatTaste3in1 on Facebook. Raoul J. Chee Kee
