It’s a fact that everybody wants clear, radiant skin.

The sad reality, however, is that not everyone is born with a fair, blemish-free skin, and the pollution and stresses from one’s daily grind often make it more difficult to maintain a healthy skin.

And if that weren’t enough, the harmful effect of ultraviolet rays is another cause for worry as these may lead to sunburn, blistering, skin darkening, ageing, and in worst cases, skin cancer. Recent studies in fact revealed that it is no longer just the prolonged exposure to sunlight that could bring harmful UV effects to the skin, as even the reflective properties of every day gadgets such as laptops, mobile phones, and tablets, could increase one’s exposure to the damaging UV rays by up to 85 percent.

UV Rays Exposure Indoors

According to a study published in the Journal of the American Academy of Dermatology, electronic devices can reflect the UV rays of the sun.

The said study used a mobile phone, laptop, tablet, and an e-book reader for the experiment and measured the amount of UV ray exposure from the reflection of these gadgets from 11 a.m. to 12 noon. Based on the study results, exposure to UV rays were found to increase by nearly double—or by 85 percent—with the use these gadgets during the prescribed period. This means that even indoors, through your gadgets, you are exposed to UV rays that can lead to skin darkening.

However, exposure to gadgets isn’t the only way that UV rays can reach you indoors. These rays can also penetrate windows to reach your skin, especially if said windows are not laminated to filter out UV rays. Even at night, further damage happens to your skin as a result of an earlier exposure. Findings of a 2015 study by Yale University’s Douglas E. Brash, clinical professor of therapeutic radiology and dermatology, suggested that the UV energy being absorbed by the skin’s melanin are stored in the surrounding tissues. UV rays will continue to damage your skin for as long as four hours after your exposure to the sun.

Given today’s fast paced lifestyles, laced with much stress and pollution, what does one do to achieve that radiant, blemish-free skin?

For the skin experts behind leading brand Pond’s, proper care and the use of right products would be critical. Here are some noteworthy tips you might want to consider as you go about in achieving that fresh, white, younger looking skin.

1. Avoid overexposure to gadgets as this could potentially lead to damaged skin. Reflective properties of every day gadgets such as laptops, mobile phones, and tablets, could increase one’s exposure to the damaging UV rays by up to 85 percent. Needless to say, overexposure will be harmful for your skin.

2. Proper skin regimen. The solution thus is to block the UV rays completely and one way to do so is to use a gentle daily regimen for skin lightening to ensure your skin is protected at any given time. It helps to wear sunscreen daily as well, regardless of whether or not you’ll be spending your day in the sun.

“We can also prevent these discolorations by minimizing or avoiding sun exposure, wearing protective clothing and wide-brimmed hats, seeking shade and using umbrellas, and proper and regular application of sunscreen. Skin lightening agents, coupled with proper sun avoidance practices, must be used to treat these discolorations,” shared board-certified dermatologist Dr. Noemie Ramos.

3. Use a safe solution. There are currently a number of products proclaiming to provide the best solution and protection however there are only a handful that can be truly trusted. With a broad-spectrum sunscreen and other skin care products already available, it’s important to go for products that normalize pigment transferring in the skin while delivering lightening and brightening effects from the cellular level.

Such products include Pond’s Beauty White line which is infused with pro-vitamin B3. It works on preventing melanocytes from delivering pigments to the skin cells while lightening millions of dark skin cells. Its day cream, also features an advanced SPF 15 PA++ formula that gives the recommended sun protection you need throughout your work day. As it is not oily and applies smoothly in one’s skin, Pond’s White Beauty serves as the perfect day cream for a matte complexion or for wearing under your regular makeup.

Used with the Pond’s White Beauty facial foam or gel, and the White Beauty toner, the effects are intensified, addressing the needs of pigmented skin and preventing spots for occurring and recurring throughout your lifetime.

Consulting experts

Learn more about skincare, address your every beauty concern, and future-proof your skin with the help of #TheSkinExpert. Watch out for the opening of the Pond’s Institute pop-up store this February! For more information, check out our Facebook page www.facebook.com/PondsPhilippines. ADVT