Nike launches Unlimited Stadium at Bonifacio Global City
Nike’s Unlimited campaign continues with the launch of the video ‘Unlimited You’ and the Unlimited Stadium, a space in the heart of Bonifacio Global City, Metro Manila’s running hub. From August 5 to 21, the Unlimited Stadium features a digitally-enabled running track and challenges Filipinos to unlock their potential through running events and services for the next 17 days. It will be open from 4 PM to 10 PM, daily.
Nike reimagined the running track and created the Unlimited Stadium, a space in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations. It is a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.
Every day, runners are invited in a race against digital avatars of themselves that grows in size based on the speed and distance they run, motivating runners to push and do more than they thought possible. Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.
“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community,” said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.
Join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store. For more information, go to www.nike.com/manila on 5 August, or call the hotline at 02- 463-4814. Use the hashtag #JustDoIt and #UnlimitedManila.
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