Step aside, Apple Watch.

 

TAG Heuer recently launched the Connected watch—its answer to Apple’s smartwatch.

 

It’s a sleek, sporty edition from the Carrera collection that looks deceptively simple, boasting the usual premium elements: carbide-coated titanium bezel, sapphire crystal touchscreen, titanium lugs, and splash-proof, water-resistant body.

 

TAG Heuer calls it a “true watch,” since it presents itself as a classic, with its watch face and minute tracks.

 

Yet the Swiss watchmaker’s new Connected version links to Android (an iOS version is also available), and connects to apps like Google Fit, RaceChrono Pro, Google Weather, Google Translate, Google Maps, GolfShot and more.

 

In a statement, TAG Heuer—which has partnered with Intel and Google to create the perfect marriage of heritage and tech—said: “Intel engineered the intelligence inside the watch to optimize performance and enable a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well as allow users to harness the full range of features offered by the Android Wear operating system.”

 

Working from an Android Wear platform, the watch packs a 4GB memory and long battery life.

 

Aside from battery power, what distinguishes the Connected from the Apple Watch is that its compatibility with an Android device is beyond the usual range. As long as your phone and watch are connected to Wi-Fi, expect to get access to data even if you leave it at home. This means both devices last longer, and if you leave your phone behind while on a trip abroad, access to Google Maps and Translate means you won’t be lost for long.

 

Three Carrera styles are available: the chronograph; three-hand dial; and GMT. Retail starts at P69,999.