Bulgari embodies the monumental passions of its home city, Rome. For the 2016/2017 brand campaign, Bulgari celebrates its very Roman personality—glamorous, opulent, exuberant, daring—as living like a Roman is living larger than life. Masterpieces of volume, vision and vibrancy, Bulgari’s designs are unmistakably distinctive and unapologetically bold.

With its structures, people and landmarks, Rome defines the very idea of magnificence. Romans embody their city’s individual sense of style,  joy and brazen authenticity; this is the Bulgari attitude, expressed in everything the jeweler creates.

Reveling in the Roman state of mind, Bulgari enjoys a hedonistic, vivacious approach to design that yields vibrant creations, earning it the title of Jeweler to the Stars.

For the 2016/2017 brand campaign, Bulgari honors the elegance of Rome and the allure of Roman women, as embodied by model Lily Aldridge. Sensual yet dramatic, courageous yet refined, Bulgari is able to capture, embody and reflect the beautiful spirit of Rome.