Real fur is out, faux fur is in.

So says supermodel Gisele Bündchen, who posed for the cover of Vogue Paris.

For August, we’re celebrating our furry friends with an issue dedicated to animals. With Gisele on the cover shot by Inez & Vinoodh and styled by Emmanuelle Alt, we explore the best fake fur and chat to pioneer of eco fashion, Stella McCartney. Out July 21. @gisele @emmanuellealt @inezandvinoodh #giselebundchen #emmanuellealt #inezandvinoodh #fakefur

A post shared by Vogue Paris (@vogueparis) on Jul 8, 2017 at 7:37am PDT

The 36-year-old, who is one of the highest-paid models in the world, shared the magazine cover on her Instagram with the caption: “So happy that @vogueparis dedicated this issue to animal protection, sending a strong message that wearing real fur is never an option!! All great designers now do beautiful #fakefur.”

Advocating faux fur also goes within the pages of the magazine’s August 2017 issue:

So happy to be part @vogueparis issue dedicated to animal protection .Thank you @inezandvinoodh for this beautiful image of the gorgeous @gisele looking stunning in my faux fur coat .

A post shared by Nili Lotan (@nililotan) on Jul 10, 2017 at 5:51am PDT

The Brazilian beauty has long been championing “green” initiatives such as a reforestation project in her home country. She was also named the UN Environment Programme’s Goodwill Ambassador to the Environment in 2009.

The fashion industry now appears to be taking heed to calls for ethical practices alongside luxury. In the issue is an interview with fashion designer Stella McCartney, who has proven that high-end fashion is even better without leather or fur. The UK-based designer also uses renewable energy in stores and offices to ensure her brand’s operations are environmentally-friendly.  /ra

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