Forever 21 launches #WeAreForever
Forever 21, one of the most recognized and largest independent fashion retailers in the world, launched its global #WeAreForever Pre-Fall 2017 collection and campaign, which celebrates individuality and inclusivity.
The #WeAreForever campaign embodies the brand identity for the back-to-school season through a diverse set of global influencers. These include R&B singer Khaild; plus-size model Naomi Shimada; philanthropist and LemonAID Warriors founder Lulu Cerone; model, actress and social media star Elizabeth Wheeland; and kid style maven Zooey of Zooey in the City.
“We are proud to launch our Back-to-School/Pre-Fall campaign, which represents who our brand is and shows how fashion is a vehicle for self-expression,” says Linda Chang, Forever 21 vice president of Merchandising. “We aimed to portray a wide array of influencers representative of our diverse customer base.”
Urban, daring and modern, the Forever 21 Pre-Fall collection explores trends which reflect individual style, including street, sport, rocker, grunge and romantic.
For women, there are crop tops, logo tees, sheer ruffled blouses, slip dresses and velvet and silk camisoles set against denim jackets, skirts and trousers.
The quintessential moto jacket is revamped with studs, adding a bit of edge to everyday outfits. Beanies, gold hoop earrings, studded belts, knee high socks, rose-colored sunglasses, and metallic booties create a look that is both individual and stylish.
Classics are updated for men with additional details and pops of color. Two-tone denim and track jackets, velvet hoodies, tie-dye and camouflage prints are paired with gold chains for a modern spin. For kids, graphic tees, patched denim jackets and tank dresses are featured.
The #WeAreForever collection is available at all Forever 21 stores. Follow @Forever21PH on Facebook and Twitter; @f21philippines on Instagram.
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