The aging population of Japan has forced businesses to readjust their strategies. Japanese tabloids have done this by providing extensive guides for elderly gentlemen on how to access adult videos online.

These weekly tabloids, or “shukanshi,” occasionally publish segments which feature erotic content from previous years, according to J-Cast News via SoraNews24.

The report noted that the text did not explicitly mention elderly readers, but the manner of writing was in the same flavor of talking to one’s grandparents. The instructions appear to assume that the reader has almost no knowledge of the internet.

More recent articles had headlines such as “A guide for safe and secure free erotic videos and not having family find out!” These stories would contain easy-to-understand, step-by-step guides on how to erase viewing histories and prevent autofill browser features from suggesting the wrong word, the report said.

Some write-ups also featured 1980s and 1990s adult film stars with accompanying instructions on how to find their videos online.

IT journalist Toshiyuki Inoue said that a lot of elderly men had been frequenting internet cafes in the mid-2000s to surf for internet pornography. This helps them avoid getting found out by their families at home. Alfred Bayle/JB