Sunday, May 27, 2018
Close  
  • share this

‘Jane Walker’ gets the spotlight in special Black Label bottles

By: -Content Strategist
/ 06:04 PM March 01, 2018

Image: Johnnie Walker

Liquor brand Johnnie Walker will be releasing special-edition bottles that  feature a female figure instead of the traditional striding man.

Dubbed the “Jane Walker Edition,” the limited-edition bottles will be released in celebration of Women’s History Month and International Women’s Day in March, according to a statement.

This will be the first time a female figure will be featured on the bottles of this liquor brand in its 200-year history.

ADVERTISEMENT

The company will also donate $1 for every bottle made to organizations espousing women’s causes. A total of up to $250,000 (around P13 million) in donations is expected.

Jane Walker Edition will become available around the United States starting March with a suggested retail price of $34 (about P1,700) per 750ml bottle.  /ra

RELATED STORIES:

Japan makes sake tax-free for tourists

Queen Elizabeth II gets through the day with 4 kinds of alcoholic drinks

Kava, the drink soothing the stress of NY millennials

ADVERTISEMENT
Follow @ABayleINQ on Twitter
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: female icon, International Women’s Day, Jane Walker, Women's History Month
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2018 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.