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Almost 40 percent of millennials have either undergone a cosmetic procedure or are considering one for the next 12 months, a new report claims.

According to a survey by the United States-based cosmetic surgery information platform Zalea, the millennial generation is increasingly open to the idea of going under the knife or checking out non-invasive treatments.

“By and large, this younger millennial generation appears to express a stronger acceptance and willingness to consider cosmetic procedures, than the older generations,” said Zalea Co-founder Louis Scafuri in a statement. “This survey indicates that these kinds of procedures are becoming considerably more socially acceptable. Millennials are savvy and have distinct expectations particularly around non-invasive procedures which means that providers of technology and procedures should all take notice.”

In terms of the professionals the millennial participants would prefer to carry out any procedures, dermatologists and plastic surgeons topped the list, at 85 percent and 75 percent, respectively. OB/GYNs and family practice physicians followed at 67 percent, while over 50 percent of respondents said they would consider MediSpa locations and registered nurses. The most important factor in choosing a practitioner is credentials (90 percent), according to the results, while ratings and reviews count for 84 percent of people. Potential waiting times are also a key factor for millennials; 30 percent of respondents said they would want an appointment within just one week, although 55 percent could put up with a waiting list of two weeks.

Of the participants that admitted to having undergone a procedure or to considering one in the near future, 75 percent said they trusted the opinions and information provided by family, friends and physicians. However, while nearly 50 percent said they trusted Google search results, just 10 percent said their decision to have a cosmetic procedure would be influenced by a celebrity endorsement.

The news follows a survey from the American Society for Aesthetic Plastic Surgery published last month, which found that cosmetic surgery procedures are on the rise in the U.S. JB

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