Quantcast
Latest Stories

Backstage Pass

The 411 on Keratin treatments and the best place to get it

By

STRAIGHT and Smooth Salon

As modern, driven women with our busy schedules and careers on our minds, we are impatient when it comes to solutions; always looking for some quick fix in a bottle. Case in point: fad diets, slimming pills and spot creams.

The same is true for our quest for beautiful, long, black hair. We often resort to a myriad of ridiculous solutions. We destroy our hair with chemical straightening systems, like rebonding, relaxing and straightening, hoping that it will magically treat our unruly, frizzy hair. The result: stick straight hair that looks even more disastrous than our original locks. We often forget about the side effects, like a head full of formaldehyde that can’t be good for your hair, skin or health.

The good news is there is now a way to treat our unruly hair problems including their damage. Of course, I’m not talking about some quick fix that leaves us worse for wear in the long run. I’m talking about a solution that will keep you happy for months. The buzz around town is that the solution we’ve been waiting for is a Keratin Hair Treatment.

The history

For the last three years, Keratin Complex has been making waves all over the world and changing women’s lives for the better. In early May 2010, Keratin Complex landed on our shores, giving Filipino women an alternative to popular services like rebonding, relaxing and straightening. Founded by renowned stylist, Peter Coppola, Keratin Complex Smoothing Therapy gives you the benefits of having beautiful hair, without damaging chemicals as it rebuilds, restores, and rejuvenates all kinds of hair with products specially formulated with 40-percent natural keratin. Keratin is the protein that makes hair shiny and healthy.

The buzz

Keratin hair treatment and its products are a big hit in the market and draw big public demand. The Keratin Complex Smoothing System actually improves the health of your hair by locking the Keratin into the cuticle of the hair shaft, thereby smoothing frizz dramatically and repairing hair back to its natural state. Keratin Complex is free of harsh chemicals including formaldehyde that other smoothing treatments contain. You can still wear your hair curly if you have naturally curly or wavy hair, the treatment just makes it that much easier for you to style and wear straight if you choose to.

“When you have your keratin treatment, your hair becomes smoother, frizz-free and manageable. It’s like leaving your house everyday with healthy, shiny, younger-looking hair,” says Drea Zulueta, marketing manager of Keratin Complex Philippines and also creative director of Piandre Group of Salons.

And that’s exactly what my friend needed for this treatment test drive—to blow-dry with ease and be out the door and off to work in less than an hour.

The procedure

The whole process takes two and a half hours and the effect lasts three to five months, depending on client’s lifestyle and original hair condition. This treatment requires the client to not wet hair up to 72 hours.

“The best thing about the treatment is that the more you do it, the better your hair condition becomes,” adds Zulueta. Keratin Complex Smoothing Therapy reduces up to 95 percent of frizz and is recommended to those who do not want stick straight hair or those who want to lose their curls. It is also recommended for those with damaged hair due to bleaching, rebonding, and chemically damaged hair.

“It’s an exciting product that’s easier to sell to more discerning clients because you can still color and highlight your hair as much as you want without any dryness or damage,” says Drea. Keratin treatments promote healing while keeping the toxins in the environment such as smoke, pollution and ultraviolet rays from entering the hair. The service will cost about P5,000 to P10,000 depending on the length of hair.

If you’re hesitant to commit and want to test-drive the original treatment for a shorter period, you can try the Keratin Complex Express Blowout. Unlike Keratin Complex Smoothing Therapy, Express Blowout only takes an hour but produces the same effect—soft and shiny hair in a snap. The effect lasts up to six weeks and is recommended for clients who can’t last the 72-hour no-shampoo rule, since Express Blowout clients can wash their hair in just eight hours.

The venue

The best place to go is in a Salon that specializes in this. Go to Straight and Smooth Salon where hair stylists are especially trained and have been certified to do the Keratin Complex Smoothing treatment. Weeks after my friend’s Keratin treatment, she was happy to report that her daily styling time was cut in half. Her hair looked healthier and shinier. But the biggest thanks of all came from her husband, because he no longer had to spend mornings waiting for his wife to get ready.

Straight and Smooth Salon is at the UG/F, Vernida I Condominium, 120 Amorsolo St., Makati City; tel. 632-7595105. Catch the Early Bird, Straight and Smooth  promo for March: 20-percent off on all services, 8- 10 a.m.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: hair , Keratin Treatment , Lifestyle , Summer Fashion Philippines



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. 12 other things you can do at Pico de Loro Cove
  2. Lover’s quarrel linked to hunger – study
  3. Encounter with a ‘Mangkukulam’
  4. ‘Kamias’ for fever, ‘siling labuyo’ for headache–first aid in the kitchen
  5. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  6. Summer treat for your aspiring astronomers
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. Marcos grandson to wed beautiful Rocha scion
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. ‘Heaven is for Real’: Nonfiction book on life after death reaches screen
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. France makes work beyond 6 p.m. illegal
  5. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  6. South Koreans crave Asia’s smelliest fish
  7. Ever heard of HydroBob?
  8. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Prince William fuels speculation of second royal baby
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Ex-Givenchy model fights for ‘Yolanda’ survivors

News

  • No noise, partying in Boracay on Good Friday
  • More legal woes for Cedric Lee
  • NATO ups military presence amid Russian threat
  • DOH issues official statement on confirmed case of MERS-CoV
  • Aquino to stay at home during Lenten holidays
  • Sports

  • Tenacious Iran frustrates Qatar to retain Asian Club volleyball crown
  • Floyd Mayweather is ESPN’s top-paid athlete
  • Pistorius trial: Judge sets 2-week adjournment
  • China, Taiwan rout foes for 3rd, 5th places in Asian Club volleyball
  • Ginebra’s new import Freeman arrives, makes PBA return vs ROS
  • Lifestyle

  • Are your favorite malls open this Holy Week break?
  • Celebrate Easter Sunday at Buddha-Bar Manila
  • Moriones feast: A slow, steady transformation
  • Weaving ‘palaspas’ a tradition kept alive in Tayabas City
  • Finalists announced for best translated books
  • Entertainment

  • Filipino rock icons to hold silent concert
  • Mommy Dionisia Pacquiao’s greatest hits
  • Deniece Cornejo posts bail—report
  • Miley Cyrus hospitalized, cancels US concert
  • Otaku Summer Jam 2014: Summer’s hottest J-rock/Cosplay event
  • Business

  • Russian economy hit by Ukraine turmoil
  • PSEi firms up ahead of Lenten break
  • I-Remit teams up with Lakhoo for remittances from Oman
  • Megawide nets P1.4 B in 2013
  • Longer TRO sought on rate hike
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • We may never know
  • Couple of things
  • Mommy D’s magic
  • Stop bizarre and bloody Good Friday rituals
  • Holy Week taboos
  • Global Nation

  • Netizens welcome Japan’s visa-free travel plan
  • Visa-free travel by Filipinos to Japan still a proposal
  • Visa-free travel to Japan could boost tourism
  • 2 PCG men ordered arrested over Balintang Channel shooting
  • US Embassy closed on Holy Thursday, Good Friday
    Marketplace