Quantcast
Latest Stories

Backstage Pass

The 411 on Keratin treatments and the best place to get it

By

STRAIGHT and Smooth Salon

As modern, driven women with our busy schedules and careers on our minds, we are impatient when it comes to solutions; always looking for some quick fix in a bottle. Case in point: fad diets, slimming pills and spot creams.

The same is true for our quest for beautiful, long, black hair. We often resort to a myriad of ridiculous solutions. We destroy our hair with chemical straightening systems, like rebonding, relaxing and straightening, hoping that it will magically treat our unruly, frizzy hair. The result: stick straight hair that looks even more disastrous than our original locks. We often forget about the side effects, like a head full of formaldehyde that can’t be good for your hair, skin or health.

The good news is there is now a way to treat our unruly hair problems including their damage. Of course, I’m not talking about some quick fix that leaves us worse for wear in the long run. I’m talking about a solution that will keep you happy for months. The buzz around town is that the solution we’ve been waiting for is a Keratin Hair Treatment.

The history

For the last three years, Keratin Complex has been making waves all over the world and changing women’s lives for the better. In early May 2010, Keratin Complex landed on our shores, giving Filipino women an alternative to popular services like rebonding, relaxing and straightening. Founded by renowned stylist, Peter Coppola, Keratin Complex Smoothing Therapy gives you the benefits of having beautiful hair, without damaging chemicals as it rebuilds, restores, and rejuvenates all kinds of hair with products specially formulated with 40-percent natural keratin. Keratin is the protein that makes hair shiny and healthy.

The buzz

Keratin hair treatment and its products are a big hit in the market and draw big public demand. The Keratin Complex Smoothing System actually improves the health of your hair by locking the Keratin into the cuticle of the hair shaft, thereby smoothing frizz dramatically and repairing hair back to its natural state. Keratin Complex is free of harsh chemicals including formaldehyde that other smoothing treatments contain. You can still wear your hair curly if you have naturally curly or wavy hair, the treatment just makes it that much easier for you to style and wear straight if you choose to.

“When you have your keratin treatment, your hair becomes smoother, frizz-free and manageable. It’s like leaving your house everyday with healthy, shiny, younger-looking hair,” says Drea Zulueta, marketing manager of Keratin Complex Philippines and also creative director of Piandre Group of Salons.

And that’s exactly what my friend needed for this treatment test drive—to blow-dry with ease and be out the door and off to work in less than an hour.

The procedure

The whole process takes two and a half hours and the effect lasts three to five months, depending on client’s lifestyle and original hair condition. This treatment requires the client to not wet hair up to 72 hours.

“The best thing about the treatment is that the more you do it, the better your hair condition becomes,” adds Zulueta. Keratin Complex Smoothing Therapy reduces up to 95 percent of frizz and is recommended to those who do not want stick straight hair or those who want to lose their curls. It is also recommended for those with damaged hair due to bleaching, rebonding, and chemically damaged hair.

“It’s an exciting product that’s easier to sell to more discerning clients because you can still color and highlight your hair as much as you want without any dryness or damage,” says Drea. Keratin treatments promote healing while keeping the toxins in the environment such as smoke, pollution and ultraviolet rays from entering the hair. The service will cost about P5,000 to P10,000 depending on the length of hair.

If you’re hesitant to commit and want to test-drive the original treatment for a shorter period, you can try the Keratin Complex Express Blowout. Unlike Keratin Complex Smoothing Therapy, Express Blowout only takes an hour but produces the same effect—soft and shiny hair in a snap. The effect lasts up to six weeks and is recommended for clients who can’t last the 72-hour no-shampoo rule, since Express Blowout clients can wash their hair in just eight hours.

The venue

The best place to go is in a Salon that specializes in this. Go to Straight and Smooth Salon where hair stylists are especially trained and have been certified to do the Keratin Complex Smoothing treatment. Weeks after my friend’s Keratin treatment, she was happy to report that her daily styling time was cut in half. Her hair looked healthier and shinier. But the biggest thanks of all came from her husband, because he no longer had to spend mornings waiting for his wife to get ready.

Straight and Smooth Salon is at the UG/F, Vernida I Condominium, 120 Amorsolo St., Makati City; tel. 632-7595105. Catch the Early Bird, Straight and Smooth  promo for March: 20-percent off on all services, 8- 10 a.m.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: hair , Keratin Treatment , Lifestyle , Summer Fashion Philippines



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. How to enjoy Buntod
  2. Kim Atienza: At home with art and design
  3. Life lessons I want to teach my son
  4. No tourist draw, Malang the croc will remain wild
  5. ‘Wild West’ Masbate’s pristine marine gems
  6. The best flavors of summer in one bite, and more
  7. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  8. Homemade yogurt, bread blended with pizza, even ramen
  9. What has happened to Barrio Fiesta and Singing Cooks & Waiters?
  10. Haneda International Airport: A destination on its own
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Are your favorite malls open this Holy Week break?
  3. Historic Fort Bonifacio tunnel converted into a septic tank
  4. ‘Labahita a la bacalao’
  5. Miss America: Don’t suspend teen over prom invite
  6. How Margie Moran-Floirendo keeps her dancer’s body
  7. This is not just a farm
  8. President Quezon was born here–and so was Philippine surfing
  9. Levine designs womenswear with help from fiancee
  10. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Mary Jean Lastimosa is new Miss Universe Philippines
  3. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  10. Sen. Angara: I thought Pia Wurtzbach gave a good answer

News

  • Grenade explodes outside MPD Station 1
  • Afghan hospital guard kills 3 American doctors
  • [VIDEO] No assurances on Janet Lim-Napoles’ bid to become state witness
  • South Sudan president fires long-time army leader
  • 25 cops ordered relieved over links to drugs
  • Sports

  • Pacquiao can dodge tax issues
  • F1 boss Bernie Ecclestone rejects bribery charges
  • Big Chill freezes Cafe France to arrest skid
  • Pacquiao has to go through PBA Rookie draft
  • Guiao summoned by PBA for name-calling incident
  • Lifestyle

  • Gongs and southern dances star in a workshop at San Francisco Bayanihan Center
  • This woman ate what?
  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • Entertainment

  • Smithsonian wants photos, videos for ‘Day in the Life of Asian Pacific Americans’
  • What Garcia Marquez left behind
  • Has Ai Ai fallen deeply with ‘sireno?’
  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Business

  • Metro Pacific acquires stake in Victorias
  • How ‘one percent’ economic elite was uncovered
  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Technology

  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • Obama to visit Filipino soldiers in Fort Bonifacio
  • Fil-Am youth conferences unite under one theme
  • Embassy advisory: Filipinos still need visas to enter US
  • No travel restriction to Mideast, DFA clarifies
  • PH-HK relations repaired, but families of victims still being courted
    Marketplace