In celebration of De La Salle’s 100th year, JanSport releases the first-ever bag dedicated to green patrons. More than a well-known brand, JanSport takes part in the significant experiences of its followers.
De La Salle has grown from an institution to one that has made its mark, and in its 100th year, its Office of Strategic Communications worked with JanSport in creating a design that would commemorate the event.
Stars dominate the design. “Signum Fidei,” as they call it, illustrates their view on education as a gift, a way for innovation and transformation. The explosion of stars describes the energy and dynamism of La Sallians.
“It also represents La Sallians’ willingness to be part of the different industries and levels of society,” says Luis de Vera, art director for DLSU’s Office for Strategic Communications.
“La Salle 1911-2011” can be seen on the front pocket of the bag, a proud headline of the institution’s years of success. St. La Salle’s silhouette is also a key element in this work. Seen on a logo on the side of the bag, it is a symbol of gratitude and respect for the individual who started it all.
De La Salle Philippines is an association of 17 institutions found all over the country. Honing a huge pool of talented, driven and intelligent individuals, its schools are considered some of the highly regarded learning establishments in the Philippines, offering all levels from Basic Education to Graduate Studies.
JanSport was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Initially manufacturing and marketing world-class outdoor backpacks, the brand now offers technical outdoor gear, daypacks, travel gear and collegiate-decorated apparel sold in various stores globally.
The limited-edition JanSport De La Salle Centennial Bag is available through De La Salle University’s Office of Strategic Communications and at Bratpack Robinson’s Place Manila. The DLSU and JanSport collaboration supports the One La Salle Scholarship Fund.
