Just in love–with Joe JonasBy Annelle S. Tayao
Philippine Daily Inquirer
The screams, shrieks and singing of fans filled the Makati Shangri-La’s Rizal Ballroom as they welcomed pop singer Joe Jonas, who is here as Bench’s newest ambassador.
The 22-year-old Jonas, who shot to fame as lead vocalist of The Jonas Brothers—one of the three brothers—sang to a small but high-spirited group of female fans last Wednesday. The girls went euphoric over such hits as “Just In Love” and “See No More.”
They screamed along to every word, and shouted, “We love you, Joe!” and “You’re sexier now!”
“I love you, too!” Joe shot back.
Fans also had a meet-and-greet with their idol, and joined a pop quiz with the event’s host, Raymond Gutierrez. (Winners of the quiz took home Bench gift certificates.)
This is Jonas’ first visit to the Philippines. He wanted to see the Philippines and this was one of the reasons he accepted the offer to endorse Bench.
He says he found the brand’s clothing “really cool, something I would usually wear,” particularly the polo shirts.
“I also get to perform here and meet the fans,” he added.
Now a solo artist with his own album, “Fastlife,” Jonas described his new sound as something more for dance.
“Me and my brothers have different [musical] inspirations,” he said. “I’ve been more influenced by R ’n’ B.”
Bench CEO Ben Chan led the welcome. “It’s more fun in Bench,” Chan said, to the roaring approval of fans.
Jonas will visit Bench stores to meet more fans—Trinoma on May 25; Glorietta 5, May 26; and Ayala Center Cebu, May 27.
For updates, like Bench’s official Facebook page and follow @benchtm on Twitter.