Even with Internet-ready smartphones and WiFi spots for tablets, broadband sticks and home connection are still pretty popular. There is online stuff that you just have to do in a computer, and some people are more comfortable browsing at home.
Keeping these types of consumers in mind, communication giant Globe recently introduced the Tattoo Lifestyle Sticks and Tattoo@Home plans at a hip beach party in Epic Bar, Boracay.
Celebrity “it” girls each represented a product—models Georgina Wilson and Danica Magpantay, cosplayer Alodia Gosiengfiao, and blogger and TV actor Saab Magalona.
According to Globe corporate communications head Yolly Crisanto, the sticks are powered by a 4G network that lets you browse at a speed of up to 7.2Mbps. Fast and steady nationwide connection is to be expected as “part of Globe’s ongoing multimillion-dollar modernization project.”
The sticks are sold for P1,295 each; freebies may be claimed by visiting LiveTattoo.ph.
Wilson, in a sheer black number, introduced the Tattoo Stylista Lifestyle Stick. It comes with add-ons like a free issue of Candy, Cosmopolitan or Preview magazine; VIP card that may be used in Freeway, Solo and Ensembles clothing shops; 20-percent off purchases in shopping site Multiply.com; discount on select VMV facial and lipsticks.
According to Tattoo Nomadic head Dong Ronquillo, it also allows users to download music and visit websites such as stylebible.ph, themall.po, benchtm.com, lookbook.nu—for free.
“Each stick comes with a list of sites that users may visit free—for one year—even if you run out of prepaid credits, as long as you’re connected,” Ronquillo explained.
The Stylista stick is for people who just have to be updated on fashion and beauty trends, just like Wilson, who shares her latest finds and photo-shoot outtakes online. She has over 600,000 followers on her @iloveGEORGINA Twitter account, and 100,000 on Instagram, a photo-uploading site.
Wilson said she buys the newest gadget as soon as a new model comes out (“I buy everything!”), and can barely survive a day offline.
Same goes for Magalona, who is online 24/7 on her mobile phone or computer. But other than fashion, she is also into traveling, music, blogging and food.
“I enjoy taking photos of food and posting it in real time. My family and I dine out for fun,” said the actor, who has starred in several soaps.
Her blog isabellamagalona.com has a following of mostly young girls who call her “ate” (big sister) on the comments. She shares in her blog relatable stories about music, dining out, trips, her family, even dealing with boys.
Magalona uses the Tattoo Explorer Lifestyle Stick for blogging. This stick comes with discounts on airline tickets and food establishments, and one-year free access to food sites like munchpunch.com, clickthecity.com, citydelivery.ph.
Gosiengfiao is an avid gamer and cosplayer. Her doll-like features and quirky kawaii dressing make her the perfect endorser for the Tattoo Player Lifestyle Stick. It comes with free credits to online games plus discount to Ayala Cinema tickets. It also lets users have year-long, unlimited access to gamespot.com, ign.com, gamefaqs.com, engadget.com.
These Tattoo sticks are also available in postpaid plans, which give users even more freebies like one-month subscription to the Inquirer online edition. Consumable Plans 299 and 499 allow users to browse at P2.50 per 15 minutes, while the Personalized Plan 999 offers unlimited browsing at a speed of up to 21Mbps.
If you are a homebody, there’s the Tattoo@Home plan, with plans starting at P799. Maximum speed is 15Mbps. This is also perfect for multiple users.
Magpantay, winner of the 2011 Ford Supermodel of the World, and mom Lala Flores, also a former model, introduced this home plan at the Boracay presentation.
“Staying at home allows me to have privacy,” Magpantay said. “I am not a techie, but I enjoy being online; it allows to me reach out to other women who want to be models as well.”
The girls’ tips on maintaining online accounts: “Don’t reveal too much. Don’t pick fights. Think before you Tweet.”