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Bag that Britannia and London Olympics bag

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The Bag Hag Diaries

Bag that Britannia and London Olympics bag

/ 03:18 AM August 03, 2012

I’ve decided to go for something decidedly British, in the spirit of the Queen’s Diamond Jubilee and the  London 2012 Olympics.

Burberry Prorsum, Vivienne Westwood and Paul Smith are a few of the more renowned,  even iconic, British brands. This year, however, other British brands stand out when it comes to bags:



1. Alexander McQueen

Known best for knuckle-ring clutches, the brand has most recently introduced a bag destined to be a hit. The Heroine bag, seen on star Zoe Saldana, is very sleek, has a nice structure and does not have a fussy design.

The design did not seem to stray too much from McQueen’s previous bag, the Novak.  The conventionality of  Mulberry Bayswater and a Hermes Birkin seems to have been incorporated in the Heroine.

I think this could quite possibly unseat the Celine Luggage Tote’s reign as the “It” bag. Of course, that also depends on how many A-list celebrities are seen carrying this tote around.

2. Anya Hindmarch


Remember that ubiquitous “I’m Not a Plastic Bag” tote which sent bag lovers lining up and even braving the rain just to get their hands on one? Perhaps it was because that fabric tote, a designer first, was very affordable.

With it, Hindmarch secured her reputation and became a mainstream brand.


This Fall/Winter 2012 season produced a very charming clutch, with glitters and bells. I would have loved to see this bag being carried by the Duchess of Cambridge since she has been patronizing the brand for  some time anyway. A show of her modernity and her fun side, with this bag, would’ve been a pleasant change from the  nondescript clutches she so favors.

3. Mulberry


The last few years have seen Mulberry continue its ascent. The House continues to make variations of the favored Alexa, producing a backpack  and a specially designed Bayswater with a Union Jack design on its oval hardware enclosure exclusive to Selfridges in London. A perfect Britannia souvenir to commemorate London in 2012.


4. Charlotte Olympia


Charlotte Olympia’s Perspex Union Jack Pandora Clutch is her way of paying homage to Queen Elizabeth’s 60 years on the throne. The transparent plastic clutch, which she has become known for, comes with three interchangeable zippered pouches. A rather fun and festive way to celebrate London as the Olympic host city.

5. Victoria by Victoria Beckham


I still shudder at the price points of bags by Victoria Beckham, but I see the point. Each of her bags is, without question, very well-made.

The piece Posh herself seems to favor carrying—the soft Victoria tote—wins style points for being basic and almost nondescript, lacking in logos or any brand identification. Perhaps that’s what makes this bag all the more covetable.

6. Stella McCartney


Perhaps the only truly chic “eco-friendly” bag out there belongs to Stella McCartney’s Falabella tote.

McCartney has carved a name for herself separate from her famous Beatles father, Paul McCartney (whom she also dressed for his “Hey Jude” performance at the opening ceremony of the Olympics).

The Falabella bag is slightly reminiscent of the Chanel chain tote and can be a tad heavy. It comes either as full tote  or with shorter handles, long strap for arm/hand-carrying.


Ingrid Chua Go is the blogger of Follow her on

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TAGS: Accessories, Britannia, fashion, Lifestyle, London 2012 Olympics, London Olympics Bag
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