MANILA, Philippines—Making modeling dreams a glamorous reality is officially on! Redhead, SM Department Store’s premier Girls Teens Wear brand, had a successful mall tour launch last August 25 at the ground floor of SM Makati.
Participants, comprised of students and young professionals, flocked the activity area from 10 a.m.–10 p.m. to catch a piece of the action. A minimum Redhead purchase of P399.75 at the retail extension of the activity area entitled aspiring models to a unique code for them to register. They were then treated to free make‐up sessions by Maybelline, in preparation for a photo‐shoot and a VTR on the ramp.
Fashion bloggers Alyssa Lapid and Lissa Kahayon added substance and sparkle to the event, sharing valuable insights on developing confidence on the runway, and stories about being the new image models of SM Ladies Fashion. Rhea Bue, Carizza Chua and Michelle Bugante also dropped by to give tips on modeling, while inviting young women to take on the challenge.
The search has just started. If you think you have what it takes to stand out in a crowd, then catch the remaining Redhead mall tours on September 1 at SM Mall of Asia and on September 8 at SM Cubao and SM Southmall.