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First and only pop rocks Vitamin C for children launched


Boosting the immunity of kids in a new, exciting format!

MANILA, Philippines – Recognizing the need to intersperse health in a fun, engaging way, the Philippines’ leading health and wellness company, has come up with an exciting new product that allows children to have fun and enjoy while keeping them safe and healthy – VitaPops.

“We, at Unilab, are excited to introduce this vitamin that will definitely make taking Vitamin C a fun, memorable experience. VitaPops is the first & only pop rocks Vitamin C in the country,” shared VitaPops Product Manager Joseph Aruta. “Aside from its unique format, VitaPops comes in a single-dose sachet making it more convenient for moms and kids to bring around, has 1/5 the sugar content compared to your regular vitamins and is formulated with Sodium Ascorbate making it tummy-friendly. With VitaPops, we hope to give moms & kids a healthy yet fun compromise.”

VitaPops is the first & only pop rocks Vitamin C, from the makers of Ceelin. Leading the launch of VitaPops were celebrity mom ambassadors Daphñe Osena-Paez and Donita Rose Cavett-Villarama, partner pediatrician Dr. Liz Inciong, together with Pedia Immunity Group Head Jazmin Hernandez and Product Manager Joseph Aruta.

VitaPops has chosen celebrity moms to be ambassadors of the brand – TV host and former VJ Donita Rose and TV host and personality Daphne Osena-Paez. Lending credibility to the brand is licensed educator, Associate Active Consultant at Institute of Pediatrics and Child Health and a general pediatrician, Dr. Liz Inciong.

“To be healthy takes more than eating fruits and vegetables. Today, due to handling, processing and cooking, the Vitamin C content in milk, fruits and vegetables is significantly reduced so eating these foods may not be enough to attain one’s recommended daily intake of Vitamin C, especially in children. It is important that moms ensure full Vitamin C protection to keep kids always healthy so they can accomplish a lot of things and enjoy more time with their family and friends,” explained Dr. Inciong. “In addition, kids are usually exposed to high levels of sugar because they are easily drawn to sweets and candies so it’s important for the parents to manage their children’s sugar intake and provide them with healthy food choices.”

There are a lot of children’s Vitamin C available in the market today and choosing the right one can get confusing for moms. It’s important to remember that children’s opinion when choosing a vitamin brand is essential. If the kids like their vitamins then moms will not have a hard time getting them to take it.

VitaPops is available in all leading drugstores nationwide. Each sachet costs PHP10. VitaPops can be taken once or twice a day, or as directed by your pediatrician.


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Tags: Children , Consumer Issues , Health , Unilab , Vitapops



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