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Magnolia Fresh Chicken sets rites for first Carinderia Queen beauty pageant

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Magnolia Fresh Chicken sets rites for first Carinderia Queen beauty pageant

05:11 PM September 27, 2012

This year’s ultimate carinderia happening has slated for us appetizing programs that if they were dishes, would have enticed us to ask for more. Carinderia owners, their family members, ka-barangays, to boot, are huddling up, rehearsing, or even making bets on who’s going to be the first Carinderia Queen or the first Carinderia Fiesta Ultimate Mob. The grand program will be held at the World Trade Center on Oct. 5-6. The event is free for guests and visitors.

Carinderia Queen is a beauty pageant that is open to all kusineras, carinderia owners, and their family members. It is the perfect platform where they can showcase their talents, beauty and personality, and above all, their life stories and source of inspiration that had kept them from succumbing to hardships.

The contest is in line with Magnolia Fresh Chicken Carinderia Fiesta’s objective, as an advocacy program, to instill pride in every kusinera in her trade and encourage them to continue their hard work and perseverance by giving them rewards and recognition. Candidates will compete in three categories: Talent competition, KusineraWear competition, and Darling of the Crowd – the candidate with the most number of votes wins.


Carinderia Queen candidates will join the welcome parade and take the stage with their very own special number on Oct. 5 while the grand finals is on Oct. 6. The pageant will be hosted by Christine Bersola-Babao. Special guest Mcoy Fundales (former member of disbanded Orange and Lemons) with his new band, Kenyo, will officially serenade the beauties.

Surely, there wouldn’t be a Magnolia Fresh Chicken Carinderia Fiesta without the sumptuous cooking fest. This year’s cooking contests are even made more exciting with the super food brands joining forces as there will be six categories to compete in: Best Magnolia Fresh Chicken Adobo, Best Breaded Chicken using Magnolia All Purpose Flour, Best Beef Kaldereta using Monterey meat, Best Pulutan for Ginebra San Miguel, Best Spaghetti using any Purefoods products and Best Ulam using any Dole products. All entries should be presented in accordance to the event’s main theme which is the Pahiyas Festival.

More is in store for the kids, too. The search is on for Magnolia Fresh Chicken Carinderia Fiesta’s Ultimate Mob. High school students are encouraged to join the flash mob contest happening side by side with Carinderia Queen and the delectable cooking contest. It will certainly be a feast of beauty, food, dance and music.

Prizes are just as eye-catching as this year’s line-up of activities; almost a million worth of prizes are to be given away. An outpour of appliances, gadgets and other giveaways will surely satiate one’s craving.

Magnolia Fresh Chicken Carinderia Fiesta, launched last September 23-24, 2011 at the World Trade Center, was lauded by the public and the various business units in the food industry for its unforeseen, overwhelming success. A clamor for another carinderia episode followed, fuelled by an insatiable desire to continue on inspiring kusinero and kusinera to excel in their own carinderia business. Topping of Year I, Carinderia Fiesta Year II, dubbed as “The Ultimate Carinderia Event of the Year!” aims to help more carinderias in the country by opening their eyes and hearts and help them realize their worth. The event aims to uplift the level and standards of our very own carinderias while keeping the true Pinoy culture, may it be in cooking, flavor and values.

Magnolia Fresh Chicken Carinderia Fiesta serves as an innovative and effective forum where carinderia owners, food and product suppliers can meet face to face on common ground to conduct business and learn from each other.  It is an ideal venue to expand, upgrade and reinvent business, source new technologies and solutions while networking with industry icons.

In light of Magnolia Fresh Chicken Carinderia Fiesta’s main objective – to inspire and to recognize carinderia owners, kusinero and kusinera – an exhibit entitled, “Pinoy Carinderia: The Next Big Thing!” will be open for public viewing. It attempts to showcase the many characteristics that make Philippine carinderias a force to reckon with. It dares to show the ‘heart’ of every carinderia through its food, people, price, location, its hook in the Filipino culture and its evolution to a bigger carinderia without losing its pagka-Pinoy.

Magnolia Fresh Chicken Carinderia Fiesta Year II wouldn’t be as festive and as meaningful without the support of successful and respected brands in the country: Ginebra San Miguel, Philippine Daily Inquirer, DZIQ, Bandera, Libre,, Purefoods Star Corned Beef, Ulam King, Sizzling Sisig, Liver Spread, Star Sweet Ham, Purefoods Tender Juicy, Magnolia Star Margarine, Magnolia Cheezee, Petron Gasul, Primo d’ Italia, Magnolia Nutri-Oil, Dole Philippines, Barako Bull, Magnolia Health Tea, Purewater, Lifedrink, Fruit drink, San Miguel Coffee, Magnolia All Purpose Flour, Condura, G.S.M. Blue, G.S.M. Blue Light, Gran Matador Light, Gran Matador Brandy, Antonov Vodka, Lahing Ginebra.


For more information, visit or contact Marylindbert International at Tel. Nos. 899-1943 to 44.

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TAGS: `carinderia queen’, Food, Lifestyle, magnolia fresh chicken
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