Latest Stories

Now, flying economy can be a class act


BOEING and CX executives: (from left) Wilson Chow, Boeing communications officer for commercial airplanes; Ivan Chan, Cathay’s corporate communication manager-international; and Ryan Uy, Cathay’s passenger sales manager

Sleek. Comfy. Spacious.

These best describe the newest feature of Cathay Pacific’s newly delivered Boeing 777-300ER, the latest addition to CX’s growing fleet.

CATHAY Pacific’s CEO John Slosar (sixth from left) and cabin crew before the Boeing 777-300ER’s maiden flight to Hong Kong

Its newest aircraft has the much-talked-about Premium Economy Class (PEY), Cathay’s offering to its loyal passengers who prefer to fly economy class but eager to experience the comfort and service of  business class.

“PEY redefines our customers’ travel experience,” said Ivan Chan, Cathay’s corporate communication manager. “We’ve seen the potential market between business and economy classes.”

PEY is an additional chic seats located in between  business and economy zones. It’s a breakthrough for travelers who want to feel extra special without having to burn a hole in their pockets.

With PEY, there’s no need to endure a long flight in a cramped economy class. PEY offers a quieter, more spacious living space in a separate cabin with only 26 or 34 seats per aircraft.  The seat pitch is 38 inches—six inches more than economy class—and the well-cushioned seat itself is wider and has a bigger recline.

JOHN R. Slosar, Cathay’s chief executive officer, checks out the cabin crew’s sleeping nook.

“Passengers flying on Cathay’s PEY class will finally enjoy their own defined space,” said Chan. “The cabin has a more contemporary and relaxed setting. People will also enjoy more leg room.”

PEY seat allows passengers to tilt back their seats without disturbing passengers seated behind them. The eight inches of recline make resting and sleeping easy and gentle. Even the head and neck support can also be tilted at different angles for a more comfy rest.

The individual seat also has a large meal table, generous armrests and cocktail table, footrest, an in-seat power outlet, a multi-port connector for personal devices and extra personal stowage space.

The in-seat multi-port connector allows passengers to stream audio and video from personal devices to the 10.6-inch widescreen personal television with a noise-canceling headset. About hundreds of selections—current movies, TV shows, games etc.—on the StudioCX in-flight entertainment system are available.

CATHAY Pacific’s new Premium Economy experience features a quieter, more spacious cabin than the traditional economy class.

All PEY passengers get collectible amenity kits from home-grown HK brand GOD (Goods of Desire) with dental kit, socks, eyeshade and earplugs for use during the journey.

But more than introducing a totally new seat and entertainment system on air, Cathay has also fashioned a total customer experience to make it more special for its PEY clients—on the ground.

There’ll be priority check-ins at specific counters for PEY, priority boarding before economy class passengers, and an increase in baggage allowance from 20 kg to 25 kg or two pieces of baggage from 23 kg to 25 kg each.


Delivery flight experience

We recently had the privilege to experience the luxurious PEY. We joined the delivery flight of Boeing 777-300ER (Extended Range) that took off from the Boeing mega factory in Everett, Seattle, and flew to HK.

THE NEW long-haul economy class seat features the latest high-resolution touch-screen personal televisions.

A simple turnover ceremony between Boeing and Cathay officials was held before B777-300ER rolled out of the factory and got off the Everett runway with Captain Colin Couch in the cockpit.

The aircraft wasn’t a commercial flight yet till we,  with other journalists from South Africa, Dubai and the US, Cathay executives, its business partners and friends, reached HK. There, regular passengers boarded the new aircraft.

Once on board, we felt good catching the spanking clean, airy and new car-like smell of the newly acquired aircraft.

We were welcomed with a glass of champagne, handed a saucer of mixed nuts and given a tour of the aircraft—from the business class with the new herringbone-design flat-bed seats and PEY cabin to the economy section, the cabin crew’s sleeping nook on the second level at the back of the plane and the pilot’s rest area near the cockpit.

Then came the premium treatment—a bottle of water, additional snack choices that include more cashew and macadamia nuts, a dinner of seared fillet of sea bass with lemon dill tarragon caper sauce, and a black cotton pajama set from Shanghai Tang that we wore for the entire flight. The pajama set, however, is given only to first-class passengers but Cathay wanted us to feel extra special during the journey. (Just for the record, B777-300ER has no first class, only business, PEY and economy.)

The flight was smooth and easy. There was enough legroom and distance between the seat in front and the one behind you. The three-position footrest even helped us find a variety of positions we need to stretch our tired legs.

More Boeing fleet

Air travel has indeed gone a long way. Cathay, widely acknowledged to be one of the best in the world, has exerted all efforts and spent millions to improve ground and air services and amenities to keep up with today’s lifestyle.

PEY is being progressively introduced on Boeing 777-300ER, selected Boeing 747-400, selected Airbus A330-300 and Airbus A340-300 aircraft.

By the end of 2012, Cathay Pacific will have 48 aircraft installed with the new PEY. And, by the end of 2013, 87 aircraft in the airline’s long-haul fleet will feature PEY.

“People have been asking whether PEY would encourage passengers to downgrade from business class to economy,” said Chan. “But, we don’t actually see it that way. In fact, we are encouraging people traveling from economy class to premium economy. We already get positive feedback on PEY from those taking long flights to, like, London, San Francisco and Johannesburg.”

PEY is on select flights on long-haul routes—Sydney, Adelaide, Melbourne, Perth, Toronto, Vancouver, New York, London, Johannesburg, San Francisco, Los Angeles, Frankfurt, Paris, Brisbane, Cairns, Delhi and Dubai.

According to Chan, CX has a total aircraft order of 99 to be delivered by 2020 with a value of almost HK$215.7 billion. CX is investing more than HK$3 billion in products (including new business/PEY/economy seats etc.) and in service enhancements.

Better journey

“We’ve been in the business for quite a long time,” said John R. Slosar, Cathay’s chief executive officer. “Normally we don’t introduce a product unless we are very sure that we make something good out of it.”

He added: “There’s a segment of passengers who would be glad to pay more for better seats and ample space, but don’t want to go business class because it’s quite expensive, but they’re happy to pay a bit more than economy.”

PEY’s target market are  economy passengers who would like to upgrade and get better experience but still economy sort of price level.

Cathay’s acquisitions of B777-300ER, Slosar said, stemmed from its desire to offer additional flexibility in serving the nonstop routes that passengers demand. The new aircraft offers twin-engine efficiency, aerodynamics improvements, greater fuel capacity and long-range reliability. The airplane carries 386 passengers.

“What excites me on this plane is that it can fly anywhere nonstop,” said Slosar. “We fly 16 hours New York and Los Angeles and back to anywhere in Europe. It allows us to serve anywhere in such a modern way with great seats, great crew rest, advanced technology. It works for everybody.”

For Cathay Pacific Airways inquiries and bookings, call 7570888; Cebu (6332) 2313747; Davao (6382) 22289091; or log on to www.cathaypacific.ph

E-mail the author at vbaga@inquirer.com.ph.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Cathay Pacific , Travel

  • boi skater

    Unfortunately, the Hongkong-Manila portion of the flight is still economy and not premium economy.

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. How to enjoy Buntod
  2. Kim Atienza: At home with art and design
  3. Life lessons I want to teach my son
  4. No tourist draw, Malang the croc will remain wild
  5. ‘Wild West’ Masbate’s pristine marine gems
  6. The best flavors of summer in one bite, and more
  7. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  8. Homemade yogurt, bread blended with pizza, even ramen
  9. What has happened to Barrio Fiesta and Singing Cooks & Waiters?
  10. Haneda International Airport: A destination on its own
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. How to enjoy Buntod
  3. Historic Fort Bonifacio tunnel converted into a septic tank
  4. How Margie Moran-Floirendo keeps her dancer’s body
  5. Are your favorite malls open this Holy Week break?
  6. Miss America: Don’t suspend teen over prom invite
  7. ‘Wild West’ Masbate’s pristine marine gems
  8. Kim Atienza: At home with art and design
  9. ‘Labahita a la bacalao’
  10. Life lessons I want to teach my son
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Mary Jean Lastimosa is new Miss Universe Philippines
  3. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  10. Sen. Angara: I thought Pia Wurtzbach gave a good answer


  • Ukraine FM: We are ready to fight Russia
  • Slain officer’s ‘diagram’ rocks PNP
  • 2 contractors fined P25,000 for delays in Edsa rehab
  • Luisita beneficiaries take over renters
  • 5 years of hard work pay off for top UP grad
  • Sports

  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Lifestyle

  • A brand for life
  • Wear a rainbow on your wrist
  • Wearing Kate Moss
  • Sail into summer
  • Life lessons from the Ultimate Warrior
  • Entertainment

  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • OMB exec’s assurance: We work 24/7
  • Business

  • Gaming stocks gain, PSEi eases on profit-taking
  • Cebu Pacific flew 3.74M passengers as of March
  • Corporate bonds sweeteners
  • Professionals in the family business
  • Foreign funds flowed out in Q1, says BSP
  • Technology

  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • Afghan hospital guard kills 3 American doctors
  • Career diplomat is new PH consul general in Los Angeles
  • US4GG: Aquino should ask Obama for TPS approval, drone technology
  • Complex health care system for California’s elderly and poor explained
  • Tiff with HK over Luneta hostage fiasco finally over