Latest Stories

200,000 fresh eggs a day, 10,000 kg of sugar–this ‘cake city’ is a sweet wonder


GOLDILOCKS celebrity endorsers Ryan and Judy Ann (Santos) Agoncillo with Pinky Yee, Goldilocksmarketing director

“It’s time to give back,” said Pinky Yee, Goldilocks marketing director. “We take pride that Goldilocks is a homegrown Filipino brand, and for our company to last this long (47 years), we felt it’s about time we opened our doors to our patrons.”

Yee is talking about The Goldilocks Cake City. On Shaw Boulevard in Mandaluyong City, it’s an educational-cum-fantasy land for children who wish to know how cakes are made, decked and embellished, in a huge Willy Wonka-inspired cake factory.

The Mandaluyong cake plant services about a hundred Goldilocks stores in Metro Manila, with production operating 24/7. It has other facilities in Pangasinan servicing the central and northern part of Luzon, while its Cabuyao, Laguna, factory handles the Calabarzon and Bicol region.

For Visayas, Goldilocks has plants in Iloilo and Cebu. For Mindanao, two commissaries are in Davao and Cagayan de Oro.

“Education is one of our advocacies,” said Yee. “I’ve seen how my children would do their school field trips. Ours is a total educational experience. We show kids how it feels like to be in a real production setting. It’s like home economics, though it’s slowly diminishing with the advent of technology and Internet.”

The plant was an old cake factory, but renovated only five years ago to accommodate the cake tour concept. Liberal use of rainbow colors, spacious walkways, high walls and floor-to-ceiling glass windows complete the dream world.

Quick tour

A select group of media had the privilege to experience the Cake City, with Goldilocks celebrity couple endorsers Ryan and Judy Ann Santos-Agoncillo.

Wearing lab gowns and hairnets, the couple led the group to the building, which was fragrant with the sweet aroma of freshly baked goodies. The journey began in the Egg Room, where over 200,000 fresh eggs from different suppliers are cracked open (both done manually and by machine) every day—or about 5,400,000 eggs a year.

“That’s more than enough to fill an Olympic-size swimming pool!” said Ryan.

Approximately 10,000 kg of sugar are  used every day. For this plant, Goldilocks roughly makes 8,000 premium cakes a day and about 4,400,000 cake rolls a year.

“If you line up the rolls produced in this plant,” added Ryan, “you can actually form a line from Tawi-Tawi to Taiwan.”

The Filling Room houses Goldilocks’ creamy, finger-licking cake fillings.

“We make our own whipped cream and butter, and we call them ‘G (Goldilocks) Cream’ and ‘G Butter,’” noted Yee. “We blend them with regular flavors to create that distinct Goldilocks taste.”

JUDY Ann Santos pipes whipped cream onto her limited-edition
cake, Goldilocks Chocolate Peanut Butter Banana Supreme.

The Dairy Room is where all kinds of frostings or icings are prepared. One could see the staff applying final touches to the cakes after manually icing and rolling them, and lining them up on a computerized conveyor.

“We bake the cakes on the third floor,” said Yee. “Then the cakes are ‘conveyored’ down to the second floor where the staff fill them up with icing and roll them.”

Goldilocks’ famous theme cakes are all done in the Cake Decorating Room. There the cakes are transformed into colorful celebration cakes.

Goldilocks has the exclusive rights to popular brands such as Disney, Warner Brothers, Marvel Studios, Cartoon Network and Nickelodeon.

Party place

The Cake City tour is free of charge. After the walk-through, guests can proceed to the Cake City event venue where kids can decorate their own cake for a minimal fee.

The venue is also a party place where children can celebrate their birthdays or any special occasion. It can accommodate at least 50 kids with enough space for games and decorations. It is decked like a cake land complete with bakery corner, police cake patrol, cake academy, cake city school bus.

“We’ve received positive feedback for the Cake City,” said Yee. “We accept tours three days a week. Soon, five days a week.”

Right outside the party area is a mini-museum of Goldilocks memorabilia. Kids will be thrilled to see the first two mixers used by the founders in 1966; the first adding machines; first advertisement of Goldilocks in 1986 after 20 years in the business; first wedding cake created by the founders; and some old pictures of the first batch of Goldilocks employees.

Limited-edition cake

To usher in the holiday season, Goldilocks also collaborated with Judy Ann to create a Goldilocks Limited-Edition Cake: the Goldilocks Chocolate PB (Peanut Butter) Banana Supreme.

Judy Ann designed the cake.

AGONCILLOcouple explains how Goldilocks’ premium cakes
are made, decked and embellished at The Cake City.

“I love bananas and I love chocolates,” said Judy Ann. “When I was pregnant I would always crave for banana and eat it with Nutella or butter. So, when Goldilocks offered me to design my own cake and showed me the ingredients I could play with, it was a dream come true.”

The cake has two layers of banana butter cake, flavored with banana syrup and filled with vanilla, peanut butter and cashew pralines. It’s topped with whipped cream, drizzled with chocolate syrup and encased in milk and white chocolate wedges.

Goldilocks Chocolate PB Banana Supreme is now available in all Goldilocks stores.

For Cake City Tour booking, visit www.goldilocks.com.ph

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Cake City , Cakes , Food , Goldilocks

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Miss America: Don’t suspend teen over prom invite
  3. Historic Fort Bonifacio tunnel converted into a septic tank
  4. President Quezon was born here–and so was Philippine surfing
  5. Almost mugged on Chino Roces Avenue
  6. How healing waters accompanied my journey of faith
  7. Palawan favorite getaway of show biz celebrities
  8. ‘Archaeology tour’ of Cebu’s heritage of faith
  9. Transitions and resurrection in the performing arts
  10. Philippine novelist wins US book award amid cancer and ‘Yolanda’
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Are your favorite malls open this Holy Week break?
  3. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  4. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  5. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  6. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  7. ‘Labahita a la bacalao’
  8. This is not just a farm
  9. 12 other things you can do at Pico de Loro Cove
  10. Marcos grandson to wed beautiful Rocha scion
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Manila in shock over model Helena Belmonte’s death
  6. Vinegar test helpful vs cervical cancer
  7. From Jeannie to mom of suicide victim
  8. San Vicente beaches hidden but not for long
  9. Borgy and Georgina are back; others are off–again
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?


  • Bernice Lee arrested by NBI team
  • Group: Bataan cop killed to stop him from exposing colleagues linked to drug ring
  • Chemical Engineer licensure examination
  • Troubled history fuels Japan-China tension
  • Palace: Our concern is to ensure MRT runs smoothly
  • Sports

  • NLEX fights off Derulo Accelero to remain unbeaten
  • Mayweather diehard Bieber eats pride, poses with Pacquiao for photo op
  • Power Pinays rip Singapore to enter quarters in Asian volley tilt
  • PBA D-League: Waves edge skidding Superchargers
  • Ilad’s last-second basket lifts Gems over Bakers
  • Lifestyle

  • Miss America: Don’t suspend teen over prom invite
  • Transitions and resurrection in the performing arts
  • ‘Archaeology tour’ of Cebu’s heritage of faith
  • Historic Fort Bonifacio tunnel converted into a septic tank
  • ‘Imports’ from London, and play of the year
  • Entertainment

  • Arrest warrants out vs. Deniece Cornejo, Cedric Lee, et al over serious illegal detention
  • Lindsay Lohan says she had a miscarriage
  • Discovery network cancels Everest jump
  • ‘Captain America’ stays strong atop US box office
  • Easter musings
  • Business

  • Century Pacific Food sets IPO price at P13.75 per share
  • Oil prices down in quiet Asian trade
  • Asian shares mixed in holiday-thinned trade
  • BDO seen keen on bidding for Cocobank
  • Bataan freeport investment pledges up 1,302%
  • Technology

  • PH has slowest internet in Southeast Asia
  • Nintendo’s trailblazing Game Boy marks 25th anniversary
  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Opinion

  • Gigi’s home
  • Palace stonewalls on MRT inquiry
  • Couple of things too
  • There is plenty of water behind Wawa Dam
  • Triduum thoughts of a young boy
  • Global Nation

  • Balikatan could spoil peace talks, says militant group
  • DFA officers hold workshop on aiding human traffic victims
  • Canada in communication with PH on toxic wastes
  • Filipinos in Middle East urged not to panic amid MERS-CoV scare
  • Obama on mission to quiet Asia skeptics