Edgar Allan celebrates three decades of style
Philippine Daily Inquirer
When fashion designer Edgar Allan and merchandiser Rene Tiongco opened their boutique in Makati 30 years ago, little did they know that their limited-edition dresses (some one-of-a-kind) would click with women who like clothes that are neither overly trendy nor plainly boring, and would continue to appeal to a new generation of women.
They have since been consistently known for offering well-constructed, elegant dresses. The duo recently opened a new and compact Edgar Allan Boutique on the third level of the newly constructed Glorietta 1 in Ayala Center, marked by an invitational dinner and fashion show last Nov. 11.
Edgar Allan has developed a niche in ready-to-wear through the years. The dresses show the confidence and expertise of a designer who does not need to prove anything more, having weathered the ups and downs of fashion and maintained a flourishing presence in the highly competitive shopping-mall environment.
After three decades in the art and business of fashion, Edgar Allan, one of Vicky Galang’s outstanding alumni at Madonna School of Fashion, and Rene Tiongco, a New York-educated merchandiser and marketer, continue to offer elegantly designed, well-crafted clothes for the new generation of women dressers.