Iconic beauty soap is relaunched with new scents
Camay returns with sweet new fragrances–and a younger target marketBy Irene C. Perez
Philippine Daily Inquirer
This is according to Chad Sotelo, P&G country marketing manager. He added that unknown to many, P&G manufactures perfume brands such as Gucci, Hugo Boss and Lacoste. The beauty and grooming house recently launched a new series of scents—in the form of skincare with an iconic name.
“Filipino women are generally conservative and not comfortable in a sexy outfit, but most are open to wearing a playful scent,” Sotelo said. “And, everyone wants good skin. That’s where Camay comes in.”
Skincare + sexy scent
P&G is the manufacturer of household brands such as Olay, Max Factor, Cover Girl and Herbal Essences. It combined its experience in skincare and scent, and launched the new series of Camay bath soap and body wash.
These are available in three variants: Romantique Rose, Dynamique Grapefruit and Crème Vanilla. The event was recently hosted by Daphne Oseña-Paez in Opus Bar in Resorts World Manila, Pasay City. Other guests were Mr. World-Philippines 2012 Andrew Wolff and Miss World-Philippines 2011 Gwen Ruias.
Light and lingering
Sotelo explained that the P&G team researched on which scents Filipino women prefer. They also asked several men which scent makes a woman attractive. After several tests, three romantic scents were chosen. These are light but lingering, and fit our tropical weather.
Try the new scents and discover which matches your personality. Romantique Rose is feminine and floral—something for the super girly.
For the on-the-go and athletic, Dynamique Grapefruit is fresh and citrusy, highlighted by notes of pink grapefruit and white flowers.
Vanilla lovers, meanwhile, would like the Crème Vanilla—soft vanilla combined with white lilies, creamy coconut and orchid.
All Camay soaps and body washes are formulated to smoothen and nourish the skin. Those with oily or combination skin may use the soap, while those with normal or dry skin may use the rich body wash for extra moisture.
One may also layer the scent to make it last longer: Use the soap, rinse, then lather up with the body wash. This is like using a conditioner after shampooing.
Sotelo’s tip: Variants may be mixed and matched, since the scents blend in and don’t clash.
Camay Beauty Bar is available in 55g at P14, and 80g at P25; Camay Body Wash is sold at P70 per 200ml bottle. These will be sold starting Jan. 1, 2013.
Camay was first introduced in 1926 as a “white, pure soap for women.” It has been known as a luxurious beauty soap for women who want smooth, silky skin. Former beauty queen and now TV show host Sabrina Artadi used to endorse it. Actor Angelica Panganiban was recently introduced as the latest Camay girl.
The brand has been off the shelves for a while, and the re-launch aims to catch the attention of the new generation of women who are particular with skincare.
As Artadi said, the younger women now may experience using the iconic beauty brand that many women have used before. Oseña added that the new lasting scents are sure to make women instantly feel beautiful.