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Philippines to launch the first Filipino into space

/ 03:53 AM January 12, 2013

AN AXE astronaut and the space girls complete the cosmic launch of the Axe Apollo Space Academy.

Space travel has always been the stuff of science fiction. Recently, however, science fiction became reality as AXE introduced an experience that’s literally out of this world.

Apollo astronaut Buzz Aldrin

To celebrate the global launch of a new fragrance called AXE Apollo, AXE has announced that, together with space travel agency Space Expedition Corporation (SXC) and XCOR Aerospace, they will be launching people to space.

But that’s not the most thrilling news. After all, humankind has been sending people to space since the Russians had Yuri Gagarin orbit the Earth in a spacecraft in 1961.  But the thing about the people who’ve been to space is that, unless you happen to be one of the 528 listed space travelers, none of these people are you.


What’s so exciting about this project,  AXE Apollo Space Academy (AASA), is that they could be sending anyone. That’s right. Axe is sending untrained civilians with absolutely no business floating around in zero gravity into space.

UNILEVER Philippines CEO Peter Cowan (third from right) and Axe Philippines brand manager Gem Laforteza (3rd from left)

The plan is to send one person from every AXE country on Earth to space, which means that Axe Philippines will soon be making history by funding the first Filipino expedition to space. And anyone could be the First Pinoy Astronaut.

When asked why a fragrance brand would do something like this, AXE Philippines brand manager Gem Laforteza said: “We offer two tips to getting girls to notice you: smell awesome all the time and be a freaking astronaut.”

If you want to become the first Filipino space traveler and join the ranks of Neil Armstrong, Buzz Aldrin, and Han Solo, sign up for it at The site has more details about the program. You may also visit the AXE Philippines Facebook fan page at for more information.

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TAGS: AXE, AXE Apollo, science fiction, space travel
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