Basketball, running still favorite Filipino sports

Equipment for the two popular pastimes are still their top sellers, reports Adidas, as the brand opens a new concept store at BGC

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MODELS in Adidas Originals

Year 2014 can’t come soon enough for football fans, but they will have to take the backseat for now as 2013 is still the year for running.

“It’s the World Cup next year, and we’re looking forward to that. But for Adidas Philippines, 2013 is the year of running. It’s our main focus this year,” said George Youssef, country head of Adidas Philippines, at the recent opening of the brand’s new concept store in Bonifacio Global City (BGC).

Youssef said basketball continues to have the biggest share in Adidas’ business here at 30 percent, with running at 25 percent.

GEORGE Youssef, Adidas Phils. country head (center), leads the ceremonial ribbon-cutting of the new store in BGC. CHECHE V. MORAL

“It doesn’t mean running is catching up because basketball is still growing,” he noted. “But if you compare it to other categories, running is increasing much faster.”

Perfect location

MODEL Luke Jickain shod in the AdiZero F50 Runner 3

While Adidas’ entry into BGC, a popular enclave for run enthusiasts and venue for weekend races and fun runs, is overdue, it seems to have found just the perfect location: The new boutique is at Two Parkade on 30th Street and 7th Avenue, right across Track 30th, a popular mini running oval. At the store opening, mingling and shopping with guests were the area’s regular night-time runners.

Running’s popularity in the country has grown exponentially in recent years, with weekend races and fun runs scheduled nearly every weekend not just in the metropolis but now also in major provincial cities. With this has come the demand for a greater variety of running gear, not just technology-wise but also fashion-wise: It’s no longer just about what makes you zoom, but also about what makes you look good on the track. Specialty stores have sprouted in BGC alone, and brands like Adidas are heeding the call for high-tech and trendy gear.

“We’re committed to bringing more running offerings, for different age groups and at different price categories, whether they’re professional runners or those who only need shoes for training,” Youssef said. AdiZero, Adidas’ lightweight running shoes, now comes in new colorways.

THE ROSE 3 basketball shoes

“As you can see, we’re introducing a very colorful collection. In the past we only had very safe colors.”

ADIDAS’ new collections for running and basketball

Basketball, however, remains the core of Adidas’ business here, where the sport’s popularity is “unlike any other,” said the executive, who was based in Dubai before getting posted here four months ago.

Youssef declined to give a name pending confirmation from the headquarters, but he promised basketball fans that Adidas will be bringing in the brand’s celebrity endorsers to the Philippines this year. “You will know who in a couple of months,” he said.

The BGC boutique is the first of three concept stores Adidas is opening in 2013. It offers shoes and apparel for basketball, running, training, football, and its lifestyle line called Originals.

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  • tanga_hanga_ni_abnoy

    e kasi nga naman yan lang ang alam gawin ng mayor/gov/congressman..basketball court at waiting sheds e hindi nman makakalaro ang mga kababaihan dun n gustong maglaro ng badminton

  • Jun Tuazon

    why o why pinoys like to play & compete in games that they know they won’t excel?is it because of colonial mentality,we can not be one of the best in basketball because we are not built tall enough.For the length of time pinoys have been playing basketball the closest we got in the olympics was in mexico,then it’s all down hill from there.No pinoy has played in the NBA league unlike Chinese,Koreans & Japanese.We should concentrate on football where height is not really an advantage.But pinoys wants the glamour of basketball whatever the yanks are doing they try to imitate the players down to the tatoos and blings.

    • http://pulse.yahoo.com/_M4UKQSWIRYY7324TFW4OI4F3JE AJ

      dude basketball is a great sport and some people love the game.  Just because we don’t excel unlike the other countries doesn’t mean we have to scrap the sport. 

      Try not to bash the sport that most Filipinos love.

  • http://pulse.yahoo.com/_XALR35ENV2XKV327BZGZ7Q5Z5Q Ernesto

    wala naman ang pinoy sa basketball,asian games lang wala na eh

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