Quantcast
Latest Stories

Basketball, running still favorite Filipino sports

Equipment for the two popular pastimes are still their top sellers, reports Adidas, as the brand opens a new concept store at BGC

By

MODELS in Adidas Originals

Year 2014 can’t come soon enough for football fans, but they will have to take the backseat for now as 2013 is still the year for running.

“It’s the World Cup next year, and we’re looking forward to that. But for Adidas Philippines, 2013 is the year of running. It’s our main focus this year,” said George Youssef, country head of Adidas Philippines, at the recent opening of the brand’s new concept store in Bonifacio Global City (BGC).

Youssef said basketball continues to have the biggest share in Adidas’ business here at 30 percent, with running at 25 percent.

GEORGE Youssef, Adidas Phils. country head (center), leads the ceremonial ribbon-cutting of the new store in BGC. CHECHE V. MORAL

“It doesn’t mean running is catching up because basketball is still growing,” he noted. “But if you compare it to other categories, running is increasing much faster.”

Perfect location

MODEL Luke Jickain shod in the AdiZero F50 Runner 3

While Adidas’ entry into BGC, a popular enclave for run enthusiasts and venue for weekend races and fun runs, is overdue, it seems to have found just the perfect location: The new boutique is at Two Parkade on 30th Street and 7th Avenue, right across Track 30th, a popular mini running oval. At the store opening, mingling and shopping with guests were the area’s regular night-time runners.

Running’s popularity in the country has grown exponentially in recent years, with weekend races and fun runs scheduled nearly every weekend not just in the metropolis but now also in major provincial cities. With this has come the demand for a greater variety of running gear, not just technology-wise but also fashion-wise: It’s no longer just about what makes you zoom, but also about what makes you look good on the track. Specialty stores have sprouted in BGC alone, and brands like Adidas are heeding the call for high-tech and trendy gear.

“We’re committed to bringing more running offerings, for different age groups and at different price categories, whether they’re professional runners or those who only need shoes for training,” Youssef said. AdiZero, Adidas’ lightweight running shoes, now comes in new colorways.

THE ROSE 3 basketball shoes

“As you can see, we’re introducing a very colorful collection. In the past we only had very safe colors.”

ADIDAS’ new collections for running and basketball

Basketball, however, remains the core of Adidas’ business here, where the sport’s popularity is “unlike any other,” said the executive, who was based in Dubai before getting posted here four months ago.

Youssef declined to give a name pending confirmation from the headquarters, but he promised basketball fans that Adidas will be bringing in the brand’s celebrity endorsers to the Philippines this year. “You will know who in a couple of months,” he said.

The BGC boutique is the first of three concept stores Adidas is opening in 2013. It offers shoes and apparel for basketball, running, training, football, and its lifestyle line called Originals.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Basketball , Lifestyle , Running , Sports

  • tanga_hanga_ni_abnoy

    e kasi nga naman yan lang ang alam gawin ng mayor/gov/congressman..basketball court at waiting sheds e hindi nman makakalaro ang mga kababaihan dun n gustong maglaro ng badminton

  • Jun Tuazon

    why o why pinoys like to play & compete in games that they know they won’t excel?is it because of colonial mentality,we can not be one of the best in basketball because we are not built tall enough.For the length of time pinoys have been playing basketball the closest we got in the olympics was in mexico,then it’s all down hill from there.No pinoy has played in the NBA league unlike Chinese,Koreans & Japanese.We should concentrate on football where height is not really an advantage.But pinoys wants the glamour of basketball whatever the yanks are doing they try to imitate the players down to the tatoos and blings.

    • http://pulse.yahoo.com/_M4UKQSWIRYY7324TFW4OI4F3JE AJ

      dude basketball is a great sport and some people love the game.  Just because we don’t excel unlike the other countries doesn’t mean we have to scrap the sport. 

      Try not to bash the sport that most Filipinos love.

  • http://pulse.yahoo.com/_XALR35ENV2XKV327BZGZ7Q5Z5Q Ernesto

    wala naman ang pinoy sa basketball,asian games lang wala na eh



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Palawan favorite getaway of show biz celebrities
  3. This is not just a farm
  4. ‘Labahita a la bacalao’
  5. Levine designs womenswear with help from fiancee
  6. She has become the sex slave of her best friend
  7. Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  8. President Quezon was born here–and so was Philippine surfing
  9. Most criticized books list includes Hunger Games, Perks
  10. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  1. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  2. Are your favorite malls open this Holy Week break?
  3. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  4. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  5. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  6. ‘Labahita a la bacalao’
  7. Boots Anson-Roa to wed in Eddie Baddeo
  8. Prince William fuels speculation of second royal baby
  9. Marcos grandson to wed beautiful Rocha scion
  10. This is not just a farm
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?

News

  • US weighing military exercises in Eastern Europe
  • Rains loom in Surigao as LPA nears
  • Sub search for missing jet to be finished in week
  • 2 suspected victims of summary execution found dead in N. Cotabato
  • Divers begin pulling bodies from sunken ferry in Korea
  • Sports

  • Nick Calathes suspension a reminder of supplement risk
  • Teague scores 28 as Hawks soar past Pacers in Game 1
  • Warriors beat Clippers in playoff opener
  • Pacquiao top Mayweather contender
  • Rain or Shine, Ginebra clash for No. 6 spot
  • Lifestyle

  • Noli Yamsuan, Cardinal Sin’s ‘official’ photographer: ‘I could smell the aftershave lotion of the Pope’
  • Simplifying and lightening life
  • Where to go for Easter night-out
  • Joe de Venecia visits the Queen Mother of Cambodia
  • Fashionistas flock to designer’s wedding
  • Entertainment

  • Show-biz celebrities’ other choices of summer getaway
  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Asia seeks Obama’s assurance in territorial spats
  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
    Marketplace