Some have a misconception that hair dye means going shocking blond. So, 2bU, with the help of Franck Provost’s Laurent Hebert, showcases hair hues that guys can experiment with; mahogany red, for example, a standout color when light hits it, but still subtle enough to blend with natural black.

 

To maintain the subtle color, Laurent applied no-ammonia bleach first for 15 minutes, then the hair coloring for 20 minutes. The treatment was fast, and the results, striking.

 

Photography Adrian Gonzales

Styling Luis Carlo San Juan

Model Luigi Sylvestre