Latest Stories

The fall and rise of La Aunor


Nora Aunor. PDI File Photo/Arnold Almacen

What a comeback!

Just when showbiz observers had written her off as a has-been, having lost that golden voice in a botched surgery in Japan, singer-actress Nora Aunor bounced back, capping her return with several international acting awards.

Well, she isn’t considered the country’s superstar for nothing.

Quick on the heels of the TV5 soap opera “Sa Ngalan ng Ina” in 2011, Aunor bravely trudged the indie route, starring in Brillante Ma. Mendoza’s “Thy Womb,” the Philippine entry in the Venice International Film Festival last year.

It was there that she won the Bisato D’Oro prize handed out by an independent critics’ group.

The movie also earned her best actress honors at the Asia Pacific Screen Awards in Brisbane, Australia, last November, and a nomination at the Asia Pacific Film Festival held in Macau last December.

It was in December as well when she won best actress for the same role in the Metro Manila Film Festival, her eighth trophy from the same body.

Recently, La Aunor got another best actress nomination from the Asian Film Awards (AFA), whose awarding ceremonies will be held in Hong Kong in March.

Another AFA nominee is Aunor’s “Atsay” director, Eddie Garcia, who is competing as best actor for “Bwakaw.”

The two were reunited as honorees at the annual Inquirer Indie Bravo! Tribute held last month.

Aunor recalled how nervous she felt upon meeting Garcia, who helped her win best performer at the MMFF for “Atsay” in 1978—the only time such recognition was accorded an actor.

“I always get tongue-tied when I meet people I look up to,” she said in Filipino. “But Direk Eddie made me feel at ease that night. He whispered to me: ‘You’re looking good.’”

Indeed, things are looking up for La Aunor in spite of the controversies that dogged “Thy Womb” at the MMFF. Due to poor ticket sales, the movie was reportedly pulled out of theaters early to give way to the top-grossers.

But Aunor remained undaunted.

“I will continue acting in movies that will uplift our countrymen,” she said of the movie’s poor showing. “I am willing to produce my own movies so that I can choose projects I feel strongly about, films that make a difference.”

LA AUNOR: Winning awards and giving back through indie movies (PDI File Photo/Arnold Almacen)

In the works for the Superstar is an indie film on the struggles of Edita Burgos, mother of missing activist Jonas Burgos. The movie will be directed by Joel Lamangan, with a script written by Ricky Lee and produced by Harlene Bautista of Heaven’s Best Productions.

Aunor has never shied away from films that have social significance despite box office results that show the Filipino moviegoers’ predilection for horror and fantasy franchises.

As early as 1976, she starred in the anti-US bases film, Lupita Aquino-Kashiwahara’s “Minsa’y Isang Gamu-gamo.”

She explained that doing socially relevant films is her way of giving back to the masses who have supported her all these years—who have patiently followed her meteoric rise from being an amateur singing contest champion to her present stature as an internationally acclaimed actress.

When she was a teenager she would mindlessly make one potboiler movie after another, she recalled.

“But (later), I wanted to make movies that would challenge me as an actor,” she said.

Instead of being content with box-office hits, she championed and produced films directed by master filmmakers Lamberto Avellana, Gerardo de Leon, Lino Brocka, Mario O’Hara and Ishmael Bernal.

“I learned a lot from each director I worked with,” she said.

Now, she’s excited to collaborate with a new generation of filmmakers. “In indie films, we are able to make movies that are different and daring.”

When she won at the MMFF, she called the Inquirer the following day, to express thanks to the people who have made her nth comeback possible.

“TV5 was the first to gamble on me when everyone else had their doubts,” she related.

She currently topbills TV5’s latest primetime soap opera “Never Say Goodbye.”

She said she’s eternally indebted to friends, like German Moreno and Glenda Kennedy, who helped her when she hit hard times in the United States, where she was based for eight years prior to her 2011 homecoming. She even thanked immigration lawyer Michael Gurfinkel who fixed her travel papers.

But La Aunor reserved her deepest gratitude to the people of Tawi-Tawi, where “Thy Womb” was shot.

“I want to go back to Tawi-Tawi,” she said. “I promised to build a health center there.”

Giving back, she asserted, is her ultimate joy.

“It gives me happiness to make other people happy,” she said.

But La Aunor’s biggest challenge yet might be the fickle memory and short attention span of today’s generation who might find her movies a tad too heavy or dated for their taste.

Does the actress have what it takes to compete for the attention of this wired generation?

She doesn’t really have to, director Mendoza contended.

“She should continue doing significant films. A legend doesn’t need to reinvent herself. She just needs to exist and remind people of her relevant contributions to the Filipino film industry.”

For today’s generation to become more familiar with the Superstar’s body of work, the award-winning director suggested the mounting of film festivals in her honor. “We should hold a retrospective of her important films. She should also collaborate with young filmmakers.”

After all, she is a “national treasure,” Mendoza said. •

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Nora Aunor , Sunday Inquirer Magazine

  • wahleed taula

    Yes, Nora, like any other movie queens of the past will never be as hot and bankable as she used  to be (age wise) but the fact remains that her contribution to the industry is worthy of emulation,
    and respect that she truly deserved. The prestige and honor of working with such a great talent
    like her counts the most as she already etched a meaningful and unparalleled achievements like no other in her field of endeavor.  

  • http://www.facebook.com/profile.php?id=100003001792402 Michael Arman Reyes

    korek na karek

  • http://profile.yahoo.com/WTAON5IXMNB43HD4UY5JLY434U Reynaldo

    what lies ahead in the entertainment industry is unknown when talents like her will be gone…because I can’t see  anybody in the industry who is following her footsteps or is there?

    • adscity_info

      Judy Ann Santos? Sarah Geronimo?

  • http://www.facebook.com/profile.php?id=100000855870052 Divine Santos

    wow! thats true, she doesnot need to reinvent herself!

  • http://profile.yahoo.com/LUZOKPTBUVMMZ2QLYO4IELJHRM Godzilla

    Why not make a critical & commercial film as well? If you want the new generations attention (How much reminder do they need?) Nora needs to be CURRENT. The only reason why she’s not be called a has been is because of her significant contributions. But by being CURRENT, she’ll attract more audience for her projects.There’s nothing wrong of being a support to young actors, it’s the quality of films & her acting that will last forever. Go with the flow but never sacrifice quality.

  • EsterPostigo

    After what she’s been through, its really amazing to see her persevere and managed to stage a comeback. Kung sa ibang artista nangyari ang mga pinagdaanan nya, malamang sumuko na. Only Star Cinema who’s got the clout in all aspect can bring Nora back in the box office arena. On the other hand, no actress portrays the common tao as convincingly as Nora. truly one of a kind

  • http://profile.yahoo.com/AEJH4EXIIMXZGABXLX2A6YFM7M Noel M

    Being considered a national treasure is testament to her ability as an actress. She does not need to reinvent herself or prove anything to anyone. But as an actress one should be careful in choosing the kind of movie she will do. So I admire her for choosing to do relevant films and for someone not to appreciate it has no sense of community or class. Nora deserves our appreciation and respect because she earned it.

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. How to enjoy Buntod
  2. World bids Gabriel Garcia Marquez ‘Adios’
  3. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  4. ‘Wild West’ Masbate’s pristine marine gems
  5. Kim Atienza: At home with art and design
  6. How Margie Moran-Floirendo keeps her dancer’s body
  7. Life lessons I want to teach my son
  8. Garcia Marquez left unpublished manuscript
  9. Historic Fort Bonifacio tunnel converted into a septic tank
  10. Wanted: Beauty queen with a heart that beats for the environment
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Are your favorite malls open this Holy Week break?
  3. ‘Labahita a la bacalao’
  4. Miss America: Don’t suspend teen over prom invite
  5. Historic Fort Bonifacio tunnel converted into a septic tank
  6. This is not just a farm
  7. How Margie Moran-Floirendo keeps her dancer’s body
  8. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  9. 12 other things you can do at Pico de Loro Cove
  10. President Quezon was born here–and so was Philippine surfing
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Mary Jean Lastimosa is new Miss Universe Philippines
  3. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  10. Sen. Angara: I thought Pia Wurtzbach gave a good answer


  • Wildlife bureau chief recommends returning large croc to wild
  • Nueva Vizcaya town gets irrigation systems
  • Napoles ‘not fit’ to be state witness – Luy’s lawyer
  • DOH releases names of Etihad passengers yet to be tested for MERS-CoV
  • Sayyaf man linked to Sipadan kidnapping falls
  • Sports

  • UST posts twin kill in Filoil pre-season cup opening day
  • Wizards beat Bulls in OT to take 2-0 series lead
  • Pacers rally past Hawks 101-85 to even series
  • David Moyes out as Manchester United manager
  • Nadal to face fellow Spaniard at Barcelona Open
  • Lifestyle

  • Haneda International Airport: A destination on its own
  • Wanted: Beauty queen with a heart that beats for the environment
  • Kim Atienza: At home with art and design
  • Life lessons I want to teach my son
  • Sweet party for Andi Manzano
  • Entertainment

  • Ex-Fox exec denies allegations in sex abuse suit
  • Kris Aquino backtracks, says Herbert Bautista and her are ‘best friends’
  • Summer preview: Chris Pratt enters a new ‘Galaxy’
  • Bon Jovi helps open low-income housing in US
  • Summer movie preview: Bay reboots ‘Transformers’
  • Business

  • McDonald’s 1Q profit slips as US sales decline
  • SEC approves SM’s P15B retail bond offer
  • $103M Vista Land bonds tendered for redemption
  • Oil slips to $102 as US crude supplies seen rising
  • SC stops Meralco power rate hike anew
  • Technology

  • Engineers create a world of difference
  • Bam Aquino becomes Master Splinter’s son after Wiki hack
  • Mark Caguioa lambasts Ginebra teammates on Twitter
  • Brazil passes trailblazing Internet privacy law
  • New York police Twitter campaign backfires badly
  • Opinion

  • One-dimensional diplomacy: A cost-benefit analysis of Manila’s security deal with Washington
  • No ordinary illness
  • Reforest mountains with fire trees and their kind
  • Day of the Earth
  • When will Chinese firm deliver new coaches?
  • Global Nation

  • Cha cha train to follow Obama visit?
  • No word yet on inking of US-PH defense pact during Obama visit
  • Filipina, 51, shot dead by 24-year-old American boyfriend
  • China, rivals sign pact to ease maritime tensions
  • Visa-free US trip? Do not believe it, says consulate