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This undated screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead. It promotes Axe's new cologne "Apollo" and its contest to send someone on the first suborbital space tour in 2014. AP/AXE
This screenshot provided by Paramount Farms shows Psy filming the Super Bowl advertisement for first-time advertiser Paramount Farms' Wonderful Pistachios brand of nut. The 30-second ad in the third quarter presents the company's "Get Crackin'" campaign that stars the Korean pop sensation Psy. AP/Paramount Farms
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