Nescafe Classic Kada Umaga
MANILA, Philippines – Sipping a hot cup of coffee and reading a fresh morning newspaper used to be known as the best day-starter. But with the younger generation reading online news feeds instead of the broadsheets, the classic morning routine quickly started losing its relevance.
What then could NESCAFÉ CLASSIC do to make mixing up your favorite coffee complement the new morning routine? With the help of MRM Manila, McCann Worldgroup Philippines’ digital agency, they created a new kind of newspaper online. They called it the NESCAFÉ CLASSIC Kada Umaga—a newspaper where readers could now choose and customize the stories they wanted to read through Facebook.
Partnering with INQUIRER.net, the country’s leading news site, NESCAFÉ CLASSIC Kada Umaga gives NESCAFÉ lovers a fun source of the news and a perfect companion for their favorite mix of their morning cup. The paper is full of hard-hitting news and also gives readers the latest scoop on their barkada on Facebook.
Since its launch on Dec. 11, 2012, Kada Umaga currently has over 2,000 readers. By reading it fresh every morning, they get rewarded daily with NESCAFÉ Points—something they can exchange for premium NESCAFÉ items. Kada Umaga is definitely the best way to get coffee drinkers excited and, as a plus, another way for the brand’s more than 2 million Facebook fans to be engaged. Now that’s good news worth getting up for!
Rise up to fun news and your favorite cup of coffee with NESCAFÉ CLASSIC Kada Umaga! http://apps.facebook.com/kadaumaga/
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94