Thursday, October 19, 2017
lifestyle /

Nescafe Classic Kada Umaga

lifestyle /
  • share this

Nescafe Classic Kada Umaga

09:39 PM February 15, 2013

MANILA, Philippines – Sipping a hot cup of coffee and reading a fresh morning newspaper used to be known as the best day-starter. But with the younger generation reading online news feeds instead of the broadsheets, the classic morning routine quickly started losing its relevance.

What then could NESCAFÉ CLASSIC do to make mixing up your favorite coffee complement the new morning routine? With the help of MRM Manila, McCann Worldgroup Philippines’ digital agency, they created a new kind of newspaper online. They called it the NESCAFÉ CLASSIC Kada Umaga—a newspaper where readers could now choose and customize the stories they wanted to read through Facebook.

Partnering with, the country’s leading news site, NESCAFÉ CLASSIC Kada Umaga gives NESCAFÉ lovers a fun source of the news and a perfect companion for their favorite mix of their morning cup. The paper is full of hard-hitting news and also gives readers the latest scoop on their barkada on Facebook.


Since its launch on Dec. 11, 2012, Kada Umaga currently has over 2,000 readers. By reading it fresh every morning, they get rewarded daily with NESCAFÉ Points—something they can exchange for premium NESCAFÉ items. Kada Umaga is definitely the best way to get coffee drinkers excited and, as a plus, another way for the brand’s more than 2 million Facebook fans to be engaged. Now that’s good news worth getting up for!

Rise up to fun news and your favorite cup of coffee with NESCAFÉ CLASSIC Kada Umaga!

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Beverages, Lifestyle, Nescafe Classic, Nescafe Classic Kada Umaga
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2016 | All Rights Reserved