Latest Stories

Love is about ‘paying attention,’ says renowned jeweler

In Manila last Valentine’s to launch a romantic capsule jewelry line, Philippe Charriol enjoys acting as the brand ambassador to the hilt


PHILIPPE Charriol with the Lock and Key collection designed by
creative director daughter Coralie, and presented on a lip motif by
artist-son Alexandre

On Valentine’s Day, Philippe Charriol made the rounds of the Charriol boutiques in Manila to present bouquets of flowers to the stores’ female staff. It’s a gesture that reflects the nature of this romantic and passionate man.

“Pay attention to your partner,” he advised a tableful of Manila press the day after Valentine’s, to launch a capsule jewelry collection called “Lock and Key.”

“You don’t have to do anything grand. Just pay attention,” he added. Charriol’s presence in Manila for a business holiday—he had just spent a couple of days in Boracay, where he has been a frequent visitor in recent years—had, however, put him in a rather discordant situation on the homefront.

Charriol said that he had ordered flowers to be sent to his wife back in Europe in time for Valentine’s. “When I called my wife, it was clear the flowers didn’t arrive on schedule at 7 p.m. because I could hear it in her voice,” he said with a chuckle. “It’s very important to pay attention.”

lock style pendant

Charriol, who started his namesake company 30 years ago, has been married to the same woman, Annick, “for many years,” with whom he has two grown children. Coralie Charriol, longtime muse of her father and face of the Geneva-based jewelry company, is the brand’s creative director. Her artist-brother, Alexandre, is the Hong Kong-based visual director who’s responsible for the lip motif behind “Lock and Key,” possibly inspired by the American artist Man Ray, according to his father.

“Lock and Key” consists of silver bracelets, rings, and key- and lock-style or heart-design pendants plated in rhodium and palladium. The rings and bracelets are a continued play on Charriol’s signature Celtic cable-wire motif. In a press statement, Coralie Charriol says the line was designed “to reflect the secrets that we all hold, that we choose to share or to keep under lock and key.”

Young market

Charriol the brand, through exclusive local distributor Stores Specialists Inc., has benefited from the Filipinos’ gifting culture, where its founder said Charriol enjoys a “young market.”

SILVER key pendant hangs from 70-cm necklace

Philippe Charriol, the Charriol Group’s chief executive officer, is more than happy to be his company’s ambassador, visiting his vast global retail network. He acknowledged that it’s rare these days to find brand founders still directly involved with the company they started, even less to see them still making the rounds representing the brand.

Charriol has been coming to the Philippines since 1972, when he was head of the regional business of the French luxury jewelry company, Cartier. In those days, he recalled, he experienced being hassled by customs officers who would open his briefcase in the airport and make suggestive comments about which jewelry pieces they preferred.

But those days, this French CEO said, are long gone. His company is feeling the effects of the Philippines’ robust economy. “It’s 6.6 percent growth, right?” he said, noting how France’s own GDP had contracted by 0.3 percent in the last quarter of 2012. “Perhaps I should move here,” he quipped.


“If you’re unhappy with how you’re being treated, if you’re unhappy with your government, it’s your choice to leave,” Charriol said when asked to comment on allegations that LVMH chair Bernard Arnault was applying for Belgian citizenship to evade a French law that imposes mega-taxes on multibillionaires. “It’s a personal choice… In the end, we still have the same [European Union] passport.”

Charriol has 16 points of sale in the country, reaching as far as Cagayan de Oro, with a target of four more outposts this year. The CEO says he’s looking into expanding to Visayas and Mindanao.

Charriol is available at Greenbelt 4, Power Plant Mall, Rustan’s Makati, Rustan’s Tower, Gateway Mall, SM Mall of Asia, 158 Designers’ Boulevard-ATC, TriNoma, Robinsons Midtown, Newport Resorts World, The Podium, Rustan’s Ayala Cebu, Abreeza Davao and Limketkai CDO.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Coralie Charriol , Fashion & Beauty , jewelry , jewelry collection , Philippe Charriol , Stores Specialists Inc. , Valentine’s Day

  • Bring back Phils Glory. Unite.

    nice to see luxury things are thriving. the best are yet to come.

    it is important that luxurious brands shouls start to associate with the locals so when the country becomes proggressive, and that after many Filipinos have bought their luxury homes and just want to do their lifestyle they will start to look for honest to goodness quality pieces i.e., to have the real things. filipinos will become bored with mediocre things. and this is when brands like Charriol will get in. it is good they are trying to make some publicity like this. actually they should do nore so they will be the brand of choice.

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Noli Yamsuan, Cardinal Sin’s ‘official’ photographer: ‘I could smell the aftershave lotion of the Pope’
  3. Palawan favorite getaway of show biz celebrities
  4. Fashionistas flock to designer’s wedding
  5. Joe de Venecia visits the Queen Mother of Cambodia
  6. President Quezon was born here–and so was Philippine surfing
  7. A tale of two Priscillas: my mother Prissy and Chona Recto Kasten
  8. This is not just a farm
  9. ‘Labahita a la bacalao’
  10. Levine designs womenswear with help from fiancee
  1. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  2. Are your favorite malls open this Holy Week break?
  3. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  4. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  5. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  6. ‘Labahita a la bacalao’
  7. Boots Anson-Roa to wed in Eddie Baddeo
  8. Prince William fuels speculation of second royal baby
  9. Marcos grandson to wed beautiful Rocha scion
  10. This is not just a farm
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?


  • Tagle: Christ’s resurrection a message of hope to faithful
  • Aquino vows to intensify anti-corruption drive further
  • Unease in Vatican over cardinal’s luxury flat—report
  • Nepal calls off search for missing guides on Everest—official
  • Pope’s Easter Message ‘Urbi et Orbi’
  • Sports

  • Rain or Shine grabs No.4, sends Ginebra to 8th
  • Red-hot Alaska rips injury-depleted San Mig Coffee
  • Pacquiao courtesy call to Aquino set for Monday
  • Nick Calathes suspension a reminder of supplement risk
  • Teague scores 28 as Hawks soar past Pacers in Game 1
  • Lifestyle

  • Angono petroglyphs in danger of disappearing
  • Britain’s baby Prince George visits Australian zoo
  • Noli Yamsuan, Cardinal Sin’s ‘official’ photographer: ‘I could smell the aftershave lotion of the Pope’
  • Simplifying and lightening life
  • Where to go for Easter night-out
  • Entertainment

  • Show-biz celebrities’ other choices of summer getaway
  • Why ‘Noah’ can’t dock his ark at Philippine theaters
  • Acclaimed artist goes wild while on holiday
  • Believing in this mermaid
  • Missing Xian
  • Business

  • Top-selling insurance agent opens her dream café
  • Connecting and transacting with one another
  • Building wealth for health
  • Why Mandaue Foam buys, rather than rents, space
  • A workplace of new possibilities
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Epiphany
  • Unpaid creditor vs distressed debtor
  • Moving on
  • From culinary desert to paradise
  • Response to China: ‘Usjaphil’
  • Global Nation

  • Tim Tebow’s charity hospital in Davao seen to open in 7 months
  • OFW died of Mers-CoV in Saudi Arabia, says family
  • Aquino, Obama to tackle US pivot to Asia during state visit
  • Asia seeks Obama’s assurance in territorial spats
  • Cesar Chavez movie sparks memories of Fil-Am labor leaders