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Regular breakfast makes for smarter kids

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Studies show that children who eat breakfast regularly have an intellectual and verbal advantage over those who do not, according to Adi Timbol, public relations and communications manager of McDonald’s Philippines, which gave away thousands of free McMuffins on Monday, March 18, 2013, in celebration of National Breakfast Day. PHOTO FROM MCDONALDS.COM.PH

MANILA, Philippines—You’ve heard nutritional experts say breakfast is the most important meal of the day.

Fact or fiction?

Either way, studies show that children who eat breakfast regularly have an intellectual and verbal advantage over those who do not, while adults who don’t skip the first meal of the day are less likely to develop diabetes.

Adi Timbol, public relations and communications manager of McDonald’s Philippines, quoted these findings from a study released by the University of Pennsylvania School of Nursing in February, noting that children who eat breakfast regularly get higher scores in intelligence quotient tests.

“Eating breakfast is really important,” Timbol told the Inquirer shortly after the close of the fast-food chain’s celebration of National Breakfast Day on Monday.

The study, whose lead author Dr. Jianghong Liu is an associate professor at the university, found that children who skipped breakfast frequently got IQ scores 4.6 points lower on the average than those who did not skip breakfast.

It also found that those who skipped the meal fared “significantly lower” on verbal performance.

The study employed 1,269 6-year-olds from China, where breakfast is given importance.

Timbol also quoted a study from the University of Minnesota School of Public Health published last year, which found that adults are less likely to develop Type 2 diabetes if they eat breakfast regularly.

The study, conducted by Andrew Odegaard, found that among 5,000 men and women respondents followed by researchers over an average period of 18 years, those who ate breakfast daily were “34 percent less likely to develop” the disease than those who ate breakfast only three or fewer times a week.

Neither of the respondents had Type 2 diabetes when they entered the study.

“That’s how important breakfast is. It doesn’t matter how busy we can be,” Timbol said.

According to Timbol, Monday’s celebration of National Breakfast Day was a way of reminding some people who say they are “too busy to eat breakfast” to “get back to the habit.”

The good news, she said, is that majority of Filipinos still recognize the value of the first meal of the day, considering the increasing number of establishments offering breakfast meals.

“We see it in the neighborhood, coffee shops, convenience stores offering breakfast meals. You can deduce that there’s strong demand for breakfast,” she said.

In commemoration of “the biggest breakfast celebration in the region,” around 5,000 McDonald’s fast-food chains in around 30 countries in the Middle East, South Africa and the Asia-Pacific gave away close to 5 million McMuffins to their patrons.

In the Philippines, almost 300 stores serving breakfast distributed coupons for free

McMuffins to the first 1,000 customers from 5 a.m. to 9 a.m.

Senior officials Dave Hoffmann, president of McDonald’s in the Asia-Pacific, Middle Eastern, and Australian regions, and Kenneth Yang, president of McDonald’s Philippines, made the rounds of some of the outlets.

Timbol said National Breakfast Day would be an annual event.


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Tags: Breakfast , Food , Health , McDonalds , Nutrition

  • mon key

    . . . and this story implies that burgers is good for breakfast . . . this is a press release/ advert pretending to be a story on nutrition!

  • http://www.facebook.com/profile.php?id=100000923389289 David Bobir

    this is fvcking crap….it’s true breakfast is important for children…but eating mcdonalds will only lead to obesity, heart disease, diabetes. Its just fat and sugar

    • pubringjuandelacruz

      totally agree with you! this article promotes obesity which leads to diabetes.

  • suburbanmother

    Ew! How is a McDonalds breakfast healthy for children? I never take my kids to this fast food place. There is no better substitute for good homemade breakfast because I know what I put in it! People, don’t do it. This is how your kids will grow up obese as you get sucked into thinking the mickydees is the place to be for eating.

  • internet101

    I love eating in Mcdonalds. I eat once too twice a week in Mcdonalds. It is not harmful when done in moderation. I prefer to eat in Mcdonalds rather than Jollibee. Pancakes and butter is nutritious and YUmmy!

  • Weder-Weder Lang

    Regular breakfast makes for smarter kids. But I can assure you regular breakfast at McDonald’s will kill your kids. Mine just died because of too much McJunk.

    Will George Yang and Kenneth Yang of McDonald’s Philippines stop lying please? Stop being the greedy Chinese businessmen that you are.

    • http://www.facebook.com/people/Dexter-Salas/532274815 Dexter Salas

      sorry to hear that. sincerely.

  • i_am_filipino

    I think it is in the genes if your kid is smarter than any kid not because the kids eat piece of fiber meat from the Cow or pork. I believe if you eat too much of pork, then you become pork or behave like a pork.

    • CypherCaitlin

      you become pig not pork sir…peace!

  • pubringjuandelacruz

    LOL! fastfoods for breakfast? bad idea!

  • http://www.facebook.com/people/Dexter-Salas/532274815 Dexter Salas

    If they can prove that the food is not frozen in transit then I agree. However logic dictates that certain chemicals and procedures that will be detrimental to health if taken in attrition. hence eating at McDo, say twice a week, is OK. And we are talking of ADULTS. But children? Man they may be smarter but I don’t think they will be healthier.

  • WeAry_Bat

    The new USDA guidelines limit carbohydrates and meat to less than one-fourth each. The rest are fruits and vegetables. None of the McDo breakfast meets the criteria, nor of JollyC. At least, ChowQueen has kangkong.

    This is why in the mornings we vary to stop over other early morning franchises.



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