Latest Stories

Tricks of the Trade

Colorful makeup? This brand’s just for you


SHU UEMURA Spring 2013 Blossom Dream 30th-anniversary collection

I want to try colorful makeup this summer. Can you recommend a makeup brand that will allow me to play with different tones and colors?


Colorful makeup can be quite tricky to apply. As pretty as they look in their packaging, it requires a good eye to expertly mix and match different colors, and also some degree of restraint, as it is very easy to go overboard with the look.

As color can brighten and accentuate our features, it also has a tendency to make us look clownish or garish when too much is applied. It takes great skill and a lot of practice to be able to blend bright colors together, as well as a clear understanding of what works well for you.

FALSE eyelashes

I love that you want to wear color this summer. It is a big beauty trend this year, especially bright tones and pastel shades. A blend of pretty pastel shadows, a warm flush of color on your cheeks or a bright lippie can instantly update your look (just don’t wear them all together).

One of the questions you posed was where to get colorful makeup. My answer to that is Shu Uemura. If you are not too familiar with this brand, you must know that it prides itself on two things: Its “unmask” cleansing oil, which was invented by Mr. Shu Uemura and launched in 1983; and its kaleidoscope of colorful makeup, which has set it apart from other brands.

As part of the brand’s 30th-anniversary celebration, Shu Uemura recently launched its prettiest makeup palette to date, called Blossom Dream. It consists of matte pastels shadows, shimmering eyeliners and plenty of peach and pink blushers, lipsticks and glosses.

EYE-SHADOW palette

But my favorite would have to be the bright multicolored feather lashes that are very Shu Uemura. (False eyelashes have come to be the brand’s trademark, just as colorful makeup is its specialty.)

Here are my favorites from the collection:

The Unmask Palette (P4,000) consists of three-color groups: green, blue and pink. These eyeshadows are all matte textured shades that are high in color (as most matte shadows should be).

Then, as a contrast to all that matte makeup, the collection’s Drawing Pencils (P1,375) features two iridescent colors: Pearly Gold and Pearly White, which, I can imagine, work really well with the shadows.

SHUUEMURA Glow On blushers

Also, the new Glow On blushers shades are a must-have, as the wearable range of shimmery light yellow to pink, coral and orange really blend into the skin, giving it a vibrant glow.

Lastly, the two rainbow feather false eyelashes in the collection beautifully accentuate the eyes and complete the bright makeup look: Rainbow Feather S (P1,000) and  Rainbow Feather L (P2,000).

E-mail the author at ask.kellymisa@gmail.com. Follow her on Twitter at @kellymisa and visit her blog kellymisa.com.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: fashion , makeup , Shu Uemura

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. 12 other things you can do at Pico de Loro Cove
  2. Lover’s quarrel linked to hunger – study
  3. Encounter with a ‘Mangkukulam’
  4. ‘Kamias’ for fever, ‘siling labuyo’ for headache–first aid in the kitchen
  5. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  6. Summer treat for your aspiring astronomers
  7. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  8. Marcos grandson to wed beautiful Rocha scion
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. ‘Heaven is for Real’: Nonfiction book on life after death reaches screen
  1. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  2. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  3. Marcos grandson to wed beautiful Rocha scion
  4. France makes work beyond 6 p.m. illegal
  5. Sarah Geronimo and Matteo Giudicelli sing ‘All of Me’–and we all swoon
  6. South Koreans crave Asia’s smelliest fish
  7. How Vitamin B can be a remedy for ‘manhid’ and neuropathy
  8. Ever heard of HydroBob?
  9. 90 percent of Filipino households don’t practice proper toilet hygiene, sanitation
  10. Boots Anson-Roa to wed in Eddie Baddeo
  1. Mary Jean Lastimosa is new Miss Universe Philippines
  2. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  3. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  4. Manila in shock over model Helena Belmonte’s death
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Sen. Angara: I thought Pia Wurtzbach gave a good answer
  10. Ex-Givenchy model fights for ‘Yolanda’ survivors


  • UN warns banana fungus spreading from Southeast Asia
  • Massive infra spending set
  • ‘No real progress in PH if dynasties not dismantled’
  • Cardinal Tagle to faithful: Join politics to clean it
  • Our Lady of Piat: Centerpiece of Cagayan’s gifts to Christianity
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  • Entertainment

  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Mommy-daughter adventure continues
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Netizens welcome Japan’s visa-free travel plan